Job description
Job Description:
This role is 6 months with potential to extend, Full-time, Remote.
- Own the day-to-day, hands-on execution of all audience targeting related activities (strategy, planning, building, pulling, testing and insights)
- Query large data sets (billions of transaction records) in Teradata and Big Query platforms using SQL to derive consumer insights and build target audiences
- Serve as a primary point of contact between the Analytics team and the broader CMX team in the audience targeting area
- Develop, analyze and interpret audience data (e.g. sizing, distribution, and buyer persona)
- Identify 1st and 2nd party audience segment definitions required for the media campaigns and create audience segments using the naming taxonomy standard established during governance
- Work closely with IT to enhance data feed necessary for segment targeting and suppression
- Manage audience syndications to various activation endpoints
- Partner closely with business stakeholders in Marketing, Digital, Media, and Sales to identify opportunities and improve capabilities around audience development
EXPERIENCE:
Required Qualifications
- Bachelor's degree in Computer Science, Economics, Mathematics, Data Science, Advanced Analytics, Statistics or equivalent highly technical field; Advanced degree in Data Science or Analytics field is preferred
- 2+ years of experience working in analytics with a track record of delivering business impact
- Good knowledge in SQL, Python
- Knowledge and experience in identity resolution and digital data connectivity platforms (ie. Liveramp, Acxiom, Experian, Throttle)
- Demonstrated track record of analyzing and interpreting audience data to drive business results
- Experience in software development languages such as python
- Experience conducting large scale data analysis to support business decision making
- Understanding of the digital media landscape with a focus on retail media networks
Client Description:
This Client:
- Is considered by Fast Company to be amongst the most innovative companies
- Is listed by Forbes as one of the world’s most admired companies
- Makes it their mission to guide people toward better health
- This includes altering the products they offer at retail to more health-conscious offerings!
Our client has recently made a move toward a major merger, which means this is a great time to get involved! Two big industry brands coming together.
Working here gets you into a fast-paced environment, with tons of cross-functional working relationships. You’d have exposure to a number of teams related to any project you’re working on, and we sometimes see freelancers convert to permanent employees on teams they’ve had the opportunity to interact with. This is definitely a standout opportunity!
WHY YOU WANT TO WORK THROUGH AQUENT:
- We care about your CAREER GOALS.
- We offer resume & portfolio review + interview prep. You'll feel set for success!
- Learn for free: https://thegymnasium.com/
- Who is AQUENT: www.youtube.com/watch?v=5z-n8nfytuM
- Pay it forward: https://aquent.com/rewards/
Working with AQUENT gets you access to some pretty cool things, including:
- Subsidized (up to 85%) of your health, vision and dental benefits
- Access to Fidelity 401(k) and FSA Program
- Direct deposit for your weekly paycheck
- Check our Benefits out.
The target hiring compensation range for this role is $45-50/HR. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan.
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