Job description

Job Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Specialist Senior within PNC's Marketing organization, you may be based within the following markets: Pittsburgh, PA; Cleveland, OH; Philadelphia, PA; Houston, TX; Birmingham, AL; Chicago, IL; Charlotte, NC; or Atlanta, GA.

This position is primarily based in a location within PNC's footprint. Preferred locations are listed in this requisition. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities can be performed remotely. Additional locations may be considered.

This position will work closely with the Marketing Manager and other Marketing team members to manage and advance our on-going integrated media efforts (Traditional, Digital, and Social Media), with a daily focus on the Paid Social Media efforts of specific lines of business efforts (Brand, Sponsorships, Diverse Segments, Wealth, etc.). This position will be involved in the development and evolution of our overall social media channel approach, while being relied upon to manage the execution of daily/on-going project deliverables and interactions with their internal Line of Business Marketing partners and external stakeholders (Agency, Ad partners, etc.). You will see your campaign efforts through from ideation to execution to analysis.

The Social Media Channel team is responsible to provide strategic solutions and execution across lines of business (Brand, Sponsorships, Diverse Segments, Wealth, etc.) based on the latest consumer trends, modern methodologies, emerging platforms, and performance metrics. This role is ideal for someone with paid Social Media Buying and Social Media Campaign Execution experience. Having knowledge of the complexities of the financial sector is a plus, but more important is Social Media Buying expertise in social platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, TikTok, Snapchat, and Sprinklr. Additional experience required includes strong grasp of media analytics, budget pacing, and the confidence to project manage multiple efforts working with external and internal partners.

Core Responsibilities:

• Oversee implementation of Social Media campaign strategies and tactics by placing media buys, scheduling, trafficking, and monitoring campaigns, in Sprinklr or platform UIs
• Partner with Social Media Marketing Leads to develop best in class social media recommendations designed to deliver on the unique business objectives of each line of business, effectively reach the target audience, follow platform and creative best practices, and defines a clear measurement plan
• Provide subject matter expertise in buying platforms, appropriately structuring campaigns, defining audiences, managing daily campaign pacing, monitoring performance metrics, and developing campaign optimization recommendations
• Partner with social media platform representatives to understand platform changes, new best practices, and emerging opportunities as they become available
• Understand how to leverage 3rd party data solutions and audiences to enhance campaign targeting, as well as how to build out audiences that are Fair Lending compliant
• Work with internal analytics teams and digital partners to setup campaign tagging, implementing both Adobe and Google Tag Manager tags
• Closely manage campaign pacing and monthly spending, working with Social Marketing Leads to complete monthly billing and forecasting

Thought Leadership:

• Be an active participant with a point of view on consumer and ad trends, emerging social media tactics, platforms, measurement, and performance
• Establish relationships with internal and external business partners, acting as a voice of the company in social media strategy and execution

Preferred Qualifications:

• 2+ years of experience in similar role, agency experience preferred
• Experience with Sprinklr, Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Snapchat, and Adobe or Google Tag Manager, or other social ad tech tools, also preferred
• Have a strong understanding of social media platform buying objectives, ad formats, audience targeting, optimization opportunities, and best practices
• Strong knowledge and point of view on the constantly evolving social space, particularly social media platform changes or enhancements including new platforms and/or legislative changes impacting social media
• Understand performance metrics, work with analytics teams to evaluate social performance to ensure campaign and business goals are being met
• Ability to craft and deliver strong presentations

Job Description

Independently supervises, manages and assists in the development of aspects of marketing program execution.
Leverages a strong comprehension of Marketing strategies in order to positively inform execution of programs/projects.
Develops and executes more complex Marketing programs/ projects, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data. Assembles trends. Helps identify strategic and tactical implications.
Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf.
Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Competencies

Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Business Markets – Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.

Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Marketing Strategy and Positioning – Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.

Products and Services – Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Project Management – Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.

Work Experience

Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Bachelors

Additional Job Description

Benefits
PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:
The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com.

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

gatheringourvoice.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, gatheringourvoice.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, gatheringourvoice.org is the ideal place to find your next job.