CUMULUS MEDIA | Florence, South Carolina is seeking to fill the role of Digital Sales Manager. The DSM will maximize advertising revenue opportunities by creating and demonstrating for local and regional business owners our robust lineup of radio and digital marketing assets. As the DSM you will be able to convey to our sellers and clients a deep knowledge of our Cumulus C-Suite Digital products that include email, SEM, streaming audio and video, OTT, digital display, various social media platforms, and our local radio station offerings such as podcasting, streaming, website promotions, and more. The DSM will work closely with our integrated marketing reps on digital training, preparation, presentation, and the execution of integrated marketing programs designed to fit the specific needs of our advertisers.

Who We Are:

CUMULUS | Florence, SC features 7 radio stations that are some of the most listened to in the Florence-Darlington area and the surrounding counties. Our stations include Magic 94.3, WYNN 106.3, Glory 98.5 & 540AM, Classic Country 100.1, Q100.5, and 102.1 The Fox. Each is heard "over the air" and "streaming" online by tens of thousands of listeners who tune in to hear their favorite musical artists, news, and important local events and information provided by our DJs. In addition, many are businesses advertise with us to effectively advertise their goods and services.

Key Responsibilities:

• Resident expert in all digital products offered by Cumulus including app products in the C-Suite as well as display and mobile ad positions, pre-roll video, social media, podcasting, and in-stream audio ads
• Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP’s
• Train and coach AE’s on digital advertising tactics and products – as well as work with vendors to fulfill client needs
• Collaborate with sales leadership to develop and execute digital packages and solutions
• Measure, grow and exceed digital sales and market share goals
• Assist in the preparation, creation, and execution of compelling presentations to clients alongside the market’s AEs
• Strategize on and execute multi-market digital campaigns as directed by their sales leadership
• Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets

Core Competencies:

• Ability to develop, demonstrate and train people in digital products and sales strategies
• Demonstrate knowledge of selling digital products and applications, including; SEO/SEM, mobile, OTT, social media, reputation management, targeted ads (geo-fenced, behavioral), and how they work in tandem with radio assets or other traditional media
• Creative thinker and problem solver
• Highly organized with the ability to support multiple ongoing ad buys campaigns
• Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
• Comfortable presenting to a diversified array of prospects/clients

Job Requirements: