This role requires proof of COVID-19 vaccination or an approved exemption as a condition of employment.

The Regional Marketing and Sales Director is responsible for the development and oversight of long and short- term strategies and tactics relative to brand positioning, promotion, and sales initiatives for assigned communities with the purpose of achieving and exceeding sales, marketing, and occupancy goals. This position works closely with the Director of Operations Management and Community Executive Directors to create collaborative and effective work teams delivering measurable results. The Regional Marketing & Sales Director will have a primary focus in Independent Living and will be supporting communities within their assigned portfolio.

Experience is Everything:

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.

The Role:

• Provide strategic direction to Directors of Operations Management and Executive Directors relative to brand development and positioning; Marketing Plan creation and execution; operational/product enhancements; pricing recommendations; and staffing as necessary to drive and maintain budgeted occupancy and revenue results.
• Work closely with the Directors of Operation Management, Executive Directors, community-level Marketing and Sales teams, and advertising partners in the development and execution of overarching strategic marketing plans and tactical plans for occupancy development (all levels of care) for assigned top priority communities.
• Work in close collaboration with Director of Operations Management to provide guidance and direction to community sales staff for highest priority communities in the execution of sales strategies and activities calibrated specifically to occupancy and move-in goals for all levels of care.
• Make timely and appropriate recommendations for ongoing education and training for new and existing staff members. Provide follow-up reinforcement of training techniques with periodic performance evaluation and recommendations offered as necessary.
• Assist Directors of Operations Management and Executive Director(s) in recruitment, selection, onboarding and training of community based marketing, sales and outreach personnel.
• Provide budgeting recommendations relative to sales, closings, attrition, occupancy and marketing and sales expenses in collaboration with Director of Operations Management and Life Care Services Community Finance.
• In concert with Executive Director(s), reinforce LCS best practices relative to Marketing and Sales management and implementation. Uphold LCS Quality Standards and contribute to ongoing enhancements and updates to recommended standards over time.
• Utilize and/or recommend LCS resources, systems and ancillary business lines (e.g. Market Research, LCS Advertising, CPS, Insight, Salesforce, etc.) appropriately to support optimal strategic direction, fiscal responsibility, and data-driven performance results.
• Interact positively with board/owner clients as required representing LCS Senior Living Marketing and Sales Leadership. This may include board/owner meetings, strategic planning events, LCS home office client visits, and other client focused events.
• Participate in LCS ExSell Sales System modules as trainer and/or coach.
• Participation in and leadership of business meetings, conferences, corporate events and the like as required.