Job description

Title: Product Marketing Manager (#20350)

Location: Remote

Duration: Contract

Client: client is among top 10 Saas companies in USA

Job Description:

Our world class Product Marketers create and tell inspirational stories to people around the world. We develop product positioning and messaging, go-to-market programs, content, campaigns, events and sales enablement. Our Product Marketers drive the go-to-market for their products across different industries with differentiated messaging, delivered across a range of marketing tactics to generate and progress pipeline. Our Product Marketers collaborate with Sales, Product, Industry, Field Marketing, Sales Programs, Enablement, Campaigns, Content teams and more. Successful candidates are strong communicators, take the complex and make it simple, and are comfortable with ambiguity in a fast-paced changing environment. This position focuses on Product Marketing Go-to-Market for two Industries: Healthcare & Life Sciences (HLS) and Global Public Sector (GPS).

We're looking for a talented, hardworking and high-integrity Product Marketer with intelligence, energy, leadership and initiative to drive awareness, excitement, messaging and programs to help Sales teams sell Service Cloud.

Your Impact:

• Diagnose hot spots and proactively suggest programs to generate/progress pipeline across HLS and GPS segments
• Act as the marketing owner for the Service business in the HLS & GPS industries, partnering with Industry teams to scale and meet pipeline goals. Ensure consistent messaging across plays, campaigns and content.
• Drive Service Cloud presence at company and industry third party virtual and physical events, including designing the strategy, planning, messaging and content, and success metrics.
• Connect with customers, sales teams & implementation partners to show them their futures and drive growth in HLS & GPS.
• Drive Service buzz across Salesforce with fun programs, Slack posts and strong relationships with Sales, Industry, and Product teams.
• Work with industry and product experts to create the right messaging to help Sales sell Service Cloud into existing and new markets.

Required Skills/Experience

• 5+ years of experience in product marketing in a B2B high tech or innovative company, with experience in the Healthcare & Life Sciences industry. Bonus if candidate also has experience in the Global Public Sector industry.
• Hands-on experience developing a variety of go-to-market and enablement content for internal sales teams (including sales playbooks, sales programs, training decks, product use cases, customer stories, deal wins, video content, etc.)
• Ability to create a range of external marketing assets for customers (including pitch decks for customer meetings, slides for events/webinars, and videos featuring our products/customers)
• Proven track record in crafting compelling content to highlight product use cases and value
• Strong skills in communication, storytelling, writing and presenting, with the ability to tailor messaging to different audiences
• Great at working cross functionally with teams in Sales, Sales Programs, Field Marketing, Industry, Campaigns, Content and Product
• Exceptional organizational and project management skills to manage time and multiple projects with limited guidance and quick deadlines
• Self-starter who is comfortable with ambiguity and thrives in a fast-paced environment
• Data-driven to analyze how key business metrics such as pipe generation and sales are impacted by marketing programs and campaigns
• Understanding of how to use Salesforce to manage and track programs and campaigns

Job Type: Contract

Salary: $50.00 - $52.00 per hour

Schedule:

• 8 hour shift

Experience:

• Product marketing: 5 years (Required)
• Healthcare or life sciences industry: 2 years (Required)

Work Location: Remote

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