Job description

Paid Search and Digital Marketing Manager

New York, NY

Full Time

M-F

9:00 AM – 5:00 PM

Salary: $90,000 - $100,000 depending on qualifications and experience.

The Cogency Global Marketing Team is expanding, and we are looking for a Paid Search and Digital Marketing Manager to aggressively expand our digital demand generation channels with particular focus on SEM, paid social and website conversion optimization. The candidate will be responsible for Paid Search, PPC Management (Google Ads, Bing Ads), Paid Social, Advertising and Analysis. The manager will be researching the latest developments in digital marketing and suggesting new ideas to improve strategy and ROI. In addition, the manager will be owning website conversion optimization and leading the charge in mar-tech discovery, management, and optimization for the Marketing team.

Requirements:

· A Bachelor’s degree

· 3+ years experience in paid search and digital/growth/performance marketing

· Demonstrated mastery of Google Ads, Bing Ads, Paid Social, Google Analytics and Data Studio or other data visualization tool

· Strong CMS, CRM and marketing automation experience (ideally Pardot and Salesforce

· Microsoft Office skills and especially Excel are a must

· Excellent organizational, reporting and analytical skills

· Innovative, curious and eager to learn

· Proactive, takes initiative in identifying opportunities / issues and recommends actions

· Outstanding verbal and written communication skills

· A team player with superb interpersonal skills

· Basic coding skills are a plus

Together, we live our Core Values:

· Integrity: Doing the Right thing even when no one will know and walking the talk

· Fairness: We have an open-door policy with access to all including the CEO at any time in a friendly & collaborative environment.

· Fun: We believe in a fun work environment & have many team events that support the ‘fun’ culture

· No Lay off strategy: We believe loyalty must go first from management to staff and we are proud of this unique strategy

...and to further support our staff, we offer:

· Competitive salary

· Experience collaborating with and learning from a multi-faceted Marketing Team made up of Digital, Events, International and Branding experts all working towards a common goal

· Regular training opportunities

o Educational assistance program for all our eligible staff members

o Continuous Learning is encouraged through our Quarterly New Hire Seminars & Knowledge Sharing sessions

· Hybrid work schedule*

· Casual dress code for summer months & Fridays

· An Organization that gives back to Society – We offer Paid community service days to all our eligible staff members and NYC Headquarters participates in number of charity drives throughout the year

· A commitment to diversity & inclusion

· Benefits:

o 401k up to 5% price match, Access to FSA, Pre-Tax Transit benefit

o 75% covered Medical Insurance & 50% covered Dental & Vision insurance

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

Schedule:

• Monday to Friday

Experience:

• Google Analytics: 1 year (Preferred)
• Paid Search: 3 years (Preferred)
• Google Data Studio: 1 year (Preferred)
• PPC Management: 1 year (Preferred)

Work Location: Hybrid remote in New York, NY 10168

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