Job description
What you will bring:
The Newsletter Strategist is responsible for development of a portfolio of newsletters to engage and build loyal, local audiences in service of supporting and expanding the digital subscription business.
- Develop strategy and tactics in service of audience growth, engagement, acquisition and reach.
- Ability to analyze MNG’s current newsletter strategy and offer data-driven recommendations about what works best with newsletter in each of our markets.
- Determine the best KPIs for measuring newsletter success and then working to meet those goals.
- Oversee overall list management and health.
- Research and develop best practices as it relates to email service providers and what works best for emails to be easily found by readers.
- Assist local editorial teams in assessing what newsletters to launch, what newsletters to kill and how to improve existing newsletter strategy.
- Well-organized and able to manage complex projects involving various internal stakeholders and outside vendors.
- Communicate effectively with stakeholders at all levels of the company.
- Demonstrate understanding of email user psychology, behavioral economics, and user experience trends.
- Partner with leadership in Editorial, Sales, and Marketing to drive subscriber acquisition and engagement.
What you will bring:
- 2+ years of experience in a strategy or product management role.
- Experience writing, editing or managing email newsletters.
- Familiar with newsletter best practices, newsletter platforms and analytics, publishing tools, analytics tools and social marketing technology and platforms.
- Strong experience researching trends in the newsletter space and identifying new opportunities.
- Ease with communicating to people in technical and non-technical roles.
- You demonstrate a passion for creating outstanding solutions and continuing self-education.
- Familiarity working with analytics platforms such as Google Analytics.
This is a fully remote position (within the US)
The annual salary range is $65,000 - $80,000. This role is eligible for a bonus based on performance. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).
https://myworkdaycenter.wd5.myworkdayjobs.com/MNG/job/Remote-Colorado/Newsletter-Strategist_R1002
Who we are:
MediaNews Group offers news reporting and third party advertising and marketing opportunities through its multi-platform products which include: web, mobile, tablet, and print. We are one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them. MNG publishes award-winning content (49 Pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms including web, mobile, social, and print. We are transforming the news industry.
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus pay
Experience:
- Product management: 2 years (Preferred)
Work Location: Remote
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