MULTIMEDIA MARKETING CONSULTANT - KBTX

Full Time
Bryan, TX 77802
Posted
Job description

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KBTX:

KBTX Media operates the CBS and CW affiliates in Bryan-College Station, Texas, serving an 18 county area known as the Brazos Valley. For more than 60 years, KBTX has been the ratings leader and dominant choice for local news and entertainment. Our team produces six newscasts each weekday, three each weekend, a breaking news digital channel, and a daily lifestyle show, totaling more than 40 hours of programming each week.
KBTX is routinely recognized among the best in the state by organizations including the Associated Press, RTDNA and the Lone Star EMMY Chapter of the National Academy of Television Arts and Sciences. In 2022, the station was honored to receive the Texas Association of Broadcasters’ Bonner McLane Public Service Award, as well as three regional Murrow Awards for best breaking news, excellence in innovation and newscast. KBTX is also a recent Texas AP Broadcasters/Freedom of Information Foundation of Texas Station of the Year and Texas Associated Press Broadcasters Station of the Year.
KBTX has helped launch the careers of many well-known journalists, meteorologists, and network executives, and takes pride in helping talent grow quickly into the nation’s largest television markets. The work family of KBTX is made up of a group of dedicated, professional, and passionate individuals who are the backbone of our daily mission of local news coverage and community service.

Bryan-College Station, Texas is a community of more than 250,000 residents and comprises the southern portion of the Waco-Temple-Bryan DMA. The twin cities have a unique small town feeling, but offers big city amenities, including a vibrant arts community, a city-wide, all-terrain trail system, and world-class dining and nightlife. Bryan and College Station are routinely recognized as a leader in quality of life and has been named one of the fastest growing communities in the country. College Station is also home to Texas A&M University, the nation’s largest university. Aggie home football games attract more than 100,000 in the stands, with tens of thousands more camped outside at tailgates during football weekends. The George H.W. Bush Presidential Library is also located in College Station, which serves as another tourist attraction throughout the year. Bryan-College Station is conveniently located 1 ½ hours north of Houston, 2 hours northeast of Austin and 3 hours south of Dallas. Learn more about KBTX at www.kbtx.com.

Job Summary/Description:

Make your mark in Television and Digital Marketing by joining the number one sales team in the region! KBTX is the dominant TV station in the market, offering the combined strength of KBTX News, CBS, CW and Telemundo programming along with the digital powerhouses of KBTX.com and Gray Digital Media. Our success is the result of extraordinary employees and a management team who believes in and is dedicated to its team members. KBTX Media has a rare opening for an Account Executive, and we want YOU to join our winning team if you are a self-motivated, highly energetic person, with a drive to succeed!

Duties/Responsibilities include (but not limited to):

  • Develop new business through warm leads and cold calling
  • Create and present marketing solutions to local or regional businesses using TV and digital advertising strategies
  • Maintain and grow active accounts: enter orders and makegoods, create proposals, develop campaigns, collections, and all other duties associated with account maintenance
  • Meet or exceed personal monthly and annual revenue budget goals
  • Work within a team to meet overall station goals
  • Applicants should expect a robust new business goal

Qualifications/Requirements:

  • Strong communication skills, including written and presentation skills
  • Excellent organizational skills
  • Proficiency in Outlook, Word, Excel and PowerPoint
  • Ability to build and maintain positive customer relationships
  • Must be proactive, able to prioritize work and handle multiple assignments simultaneously
  • Competitive, persuasive, energetic and self-motivated
  • Capable of overcoming objections
  • Professional appearance
  • Valid driver’s license, clean driving record, and reliable transportation with insurance
  • College Degree preferred
  • Minimum of 2 years of outside media sales experience preferred
  • Experience in digital advertising a plus
  • Knowledge of Wide Orbit Traffic, Wide Orbit Media Sales, Nielsen, and ComScore is a plus!

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter and references

KBTX-TV/Gray Television Group, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Licenses & Certifications

Required
  • Drivers License

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