Marketing Specialist

Full Time
Watsonville, CA 95076
Posted
Job description

Marketing Specialist Job Description

Experience creative self-expression and rich connections in an environment where heart and meaning are a part of everyday life! Mount Madonna Center is offering a unique opportunity for someone interested in serving within an established, multigenerational yoga community and retreat center overlooking Monterey Bay.

Mount Madonna is a center for learning that offers practices for living for the sincere seekers, thought leaders, retreat goers, teachers and students who desire an experience at the source. Since 1978, we have been honored to host both luminaries and practitioners in spiritual and religious traditions, artistic endeavors, social justice, and conscious business, among many others. Our residential community of practice and activities have been inspired by the yoga teachings and example of master yogi, Baba Hari Dass.

Mount Madonna prioritizes diversity, equity, inclusion, and belonging and strives to create a culture that empowers and supports individuals to bring their full and authentic self to the workplace. We look forward to hearing from you!

POSITION: Full-time Marketing Specialist

JOB LOCATION: Mount Madonna Center, 445 Summit Road, Watsonville, CA, 95076 (partial remote possible; onsite presence is required).

JOB SUMMARY:

The Mount Madonna Marketing Specialist will engage collaboratively in a learning community dedicated to serving as both a container and catalyst for health, personal growth, and transformation toward the attainment of peace.

The successful candidate will be an outstanding writer, communicator, and storyteller. They will be an authentic representative of Mount Madonna, able to connect effectively with the organization’s various stakeholders and audiences. The Marketing Specialist will help to develop and execute an annual marketing plan, working closely with the Marketing and Communications Director and Leadership Team to prioritize the most effective efforts and align with Mount Madonna’s strategic goals, brand, and expertise as a yoga and retreat center.

Reports to: Director of Marketing and Communications

Responsibilities include, but are not limited to, the following:

  • Create, edit, and publish content for internal and external audiences through multiple channels and mediums (including website, blog, social media, newsletters, advertising, and other platforms and tools).
  • Establish and track metrics to evaluate the effectiveness of Mount Madonna’s marketing strategy, including audience reach; and make recommendations to increase collaborative, fundraising, and business development opportunities.
  • Manage and maintain Mount Madonna’s regular online presence (website and social media), which includes written and visual content and technical troubleshooting.
  • Identify timely opportunities and manage periodic communications, develop and layout content across multiple platforms, ensuring consistency in messaging.
  • Work closely with Mount Madonna teams to support respective communications projects (e.g. fundraising, programs, other outreach); ensure alignment with Mount Madonna brand and strategy.
  • Stay abreast of key developments, current issues, and events in wellness, spirituality, yoga, and wellness and retreat centers as they relate to Mount Madonna’s work.
  • Build, maintain, and develop Mount Madonna’s media relationships.
  • Support organizational rebranding and new website design/build efforts currently underway.
  • Through everyday actions, contribute to an organizational culture of diversity, equity, and inclusion.

Key skills, experience, and requirements:

  • Excellent writing, editing, and verbal communications skills.
  • Experience in communicating to a diverse set of audiences.
  • Team player with demonstrated ability to work well with others.
  • Demonstrated ability to to manage multiple large projects and deadlines, proactively identifying and addressing competing deadlines.
  • Experience with social media strategies and execution, brand development, public relations, media, and content development, and proven track record in using technology to identify and effectively communicate with diverse audiences.
  • 5+ years of related experience in journalism, public relations, or marketing.
  • A bachelor’s degree in journalism, communications, marketing, or a closely related field is preferred; an equivalent combination of education and experience is also considered.
  • Proficient with Google Suite, WordPress, Microsoft Office, Zoom, and other relevant communication platforms and software.
  • Passion for working in a wellness and personal transformation organization.
  • Previous experience in hospitality, retreat centers, or educational institutions.
  • Personal transportation is required.

Vaccination Required: Staff and volunteers must be fully vaccinated for COVID-19 to work onsite. (Fully vaccinated: Two weeks after 2nd dose of the Moderna or Pfizer vaccines or two weeks after the one-dose Johnson & Johnson vaccine).

JOB TYPE: Full-time, 40 hours per week. Partial remote possible but must be present in the office for 3 to 4 days each week. Work hours: Monday – Friday, 9:00am – 5:00pm PT. Evening and weekend work may sometimes be required.

RATE OF PAY: $65,000 - $70,000, depending on experience

BENEFITS:

  • Vacation time: 1 day accrued per month (96 hrs/year).
  • Sick time: 12 sick days annually
  • Employee Sponsored Retirement Savings Plan after 3 months of employment
  • Medical and Dental Insurance
  • One free meal per day in the community dining while working onsite
  • Reduced rates on massage
  • Free access to:
  • Meditation, asana (postures), and yoga philosophy classes
  • Walking/hiking trails with broad vistas, redwood forests, ponds and wildlife
  • Cafe and bookstore
  • Community garden and chickens
  • Hot Tub
  • Community events
  • Seasonal Retreats and Programs

APPLICATION: Thank you for your interest! Please send your resume and cover letter to work@mountmadonna.org.

****Please Note: Your cover letter should display your writing skills. We will not consider applications submitted without a cover letter.

Mount Madonna Center maintains a policy of providing equal opportunity in all aspects of employment.

a) It is the policy of Hanuman Fellowship to ensure equal employment opportunity for all persons regardless of race, color, religion, age, disability, national origin, creed, gender, gender identity, sexual preference or any other non-merit factor.

b) It is the policy of Hanuman Fellowship to ensure equal treatment, including but not limited to recruitment, hiring, promotion, discipline, compensation, assignment, benefits, training, furloughs and rehiring.

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off

Schedule:

  • 4 hour shift
  • 8 hour shift
  • Monday to Friday
  • Weekend availability

COVID-19 considerations:
All employees are currently required to be fully vaccinated.

Ability to commute/relocate:

  • Watsonville, CA 95076: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Required)

Experience:

  • WordPress: 1 year (Required)
  • Social media management: 1 year (Required)
  • Microsoft Office: 1 year (Required)

Work Location: Hybrid remote in Watsonville, CA 95076

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