Job description

We at Marzo Roofing Inc. are looking for a candidate that can jump right in, roll up their sleeves, and be a contributing member to our team. The Marketing Specialist will be responsible for the execution of all advertising design, development of strategies and tactics designed to drive traffic, revenue and growth. The Marketing Specialist will development and implement advertising initiatives including increase website search engine visibility (algorithms), online, mobile, geotargeting, and social media.

The right candidate for this position must be a good team fit and fit the below duties, responsibilities, and qualifications well. We are looking for someone who is both “client-facing” in a digital role, as well as analytical, in terms of providing reports, insights, and recommendations to the business. A “Business-savvy” mindset is critical to success in this role.

Responsibilities:

Manage the media planning and buying activities for all paid advertising campaigns including paid social, retargeting, PPC, SEO, CPC and video advertising

Ensure content on the website, app, and social media is consistent and updated appropriately, maximizing search optimization.

Must be able to Create digital content and graphic design to be used on social media, the e newsletter, flyers, invitations, marketing/Advancement campaigns, and more

Ensure the proper design, writing, editing, and distribution of all print collateral including rack cards, flyers, brochures, mailers, and publishing of web content including blogs, social media, provider videos, emails, and newsletters

Take ownership of managing the website and mobile app, communicating projects regularly with direct mailing agencies

Oversee all after-hours social media to answer inquiries competently and efficiently to educate, inform, and engage our audience in a timely manner.

Maanage and provide support for the Brand Management platform, including custom reporting, sentiment analysis and performance metrics, review monitoring, competitive benchmarking, user training and management, local listings management, and account billing

Collaborate with Owners, CEO, sales leaders, vendor partners, and local news sources (in each market) to coordinate and develop marketing strategies

Setup the email platform and build out enterprise-wide email marketing infrastructure, including identifying audiences, concepts to cross-promote services, launch weekly promotional campaigns, as well as performance measurement of; open rate, click rate, conversion rate, bounce rate, list growth rate, etc.

Tracking analytics to ensure effectiveness of advertising

Managing third party vendors, contracts and deliverables

Proficient in B2B and B2C strategies

Social Media Responsibilities

Maintain a comprehensive digital communications strategy across Facebook, Twitter, Instagram, TikTok and YouTube, and actively mine social conversations for rel

evant information and opportunities to engage.

Manage the social media content calendar, developing and executing posts that align with consumer communications objectives that deliver against business objectives.

Monitor and analyze channel performance to deploy tactics that maximize brand exposure and engagement.

Track guest sentiment and relevance against company initiatives and local competitors.

Develop appropriate responses that adhere to customer brand voice and answer inquiries with accuracy and efficiency.

Qualifications & Requirements

The Marketing Specialist will be a strategic marketing key person for the company with proven experience driving innovation and change.

The Marketing Specialist will have a clear understanding of the role Marketing Communications plays in strategic planning and can transform key data into proven business results.

The ideal candidate will have demonstrated success with all elements of the marketing mix as well as experience managing projects and budgets. T

The Digital Marketing Manager should possess:

The ability to manage multiple projects, task under tight deadlines.

Proven experience in development of successful digital advertising campaigns, managing a marketing budget and complex timelines.

A proven ability to transform current marketing trends and information into profitable strategies for the business.

Strong organizational and people skills, the ability to effectively create and deliver presentations, the ability to set appropriate priorities and use time effectively.  A focus on innovating business improvements: Develops new insights into solutions that result in organizational improvements. Promotes a work environment that fosters creative thinking, innovative and rational risk-taking.

A track record of delivering results: Focuses on the critical few objectives that add the most value, and channels own and others' energy to consistently deliver results that meet or exceed expectations.

The ability to balance immediate and long-term priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long term goals.

Qualities of a mature, confident, and successful professional with the executive presence and industry stature to effectively represent Marzo Roofing Inc. and bring enhanced credibility to the organization.

A strong service orientation, a disciplined work ethic and a high standard of excellence.  Unquestionable personal and professional ethics and integrity.

The ability to forge productive working relationships with a broad range of personality types and styles.

An understanding of the vital role branding and marketing plays in capturing market share and attaining business objectives.

Job Type: Full-time

Pay: $19.00 - $23.00 per hour

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

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