At Corbion, we exist to champion preservation in all its forms, preserving food and food production, health, and our planet.

We are looking for a data-driven marketer to provide tactical guidance on campaign/project planning and communications channels/tools, and to manage the execution of integrated marketing communication projects to build Corbion brand awareness and drive interest in Corbion's product offerings and expertise across key markets. Collaborate with Regional marketing lead and Marketing Strategist to implement integrated marketing communications plans across North America, leveraging the most effective mix of marketing communications strategies and tools to successfully:

• Build market awareness and value perceptions of Corbion and the solutions we offer in each industry.
• Increase customer, prospect and market influencer interest in and engagement with our brands and solutions.
• Manage entry leads using direct response mechanisms and tracking leads against the media/event of origination.
• Manage relationships with external marketing/creative/digital agencies and freelance resources to ensure compliance with brand standards, general MarComm procedures (i.e. estimate costs, reporting, billing) and quality standards for deliverables.

Key Responsibilities

• Build and manage a rich content creation/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white papers, ebooks, reports, webinars infographics, podcasts, videos etc)
• Monitor, measure and analyze the effectiveness of marketing initiatives as they relate to the overall goals of the region, industry and business unit.
• Optimize marketing automation and lead nurturing process through email, content and social channels
• Manage various email campaigns, including template design, calls-to-action and content used in email send, nurture and drip campaigns
• Build media relationships to create the PR and editorial opportunities that will enable a consistent cadence in targeted channels.
• Collaborate with designers, product managers, sales professionals and industry experts and agencies to create relevant and impactful communications based on the Integrated Marketing and Communications Plan
• Continually manage website content and guide identification/prioritization of web-site functionality needs for commercial content delivery and effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3 - 5+ years of marketing, communications, and/or product marketing experience. Agency experience desired
• Exceptional written and verbal communications skills
• Understanding of and experience with global B2B brand/image development and management
• Integrated marketing communications planning and program management skills
• Understanding and experience with traditional and digital media channels and production processes
• Exceptional organizational skills and the agility to manage multiple initiatives and changing priorities/needs
• Proficient in MS Office, graphic design or copywriting experience a plus

About Corbion

Corbion is the global market leader in lactic acid and its derivatives, and a leading supplier of emulsifiers, functional enzyme blends, minerals, vitamins, and algae ingredients. We use our unique expertise in fermentation and other processes to deliver sustainable solutions for the preservation of food and food production, health, and our planet. For over 100 years, we have been uncompromising in our commitment to safety, quality, innovation and performance. Drawing on our deep application and product knowledge, we work side-by-side with customers to make our cutting-edge technologies work for them. Our solutions help differentiate products in markets such as food, home & personal care, animal nutrition, pharmaceuticals, medical devices, and bioplastics. In 2021, Corbion generated annual sales of € 1,070.8 million and has a workforce of over 2490 employees. Corbion is listed on Euronext Amsterdam. For more information: www.corbion.com

Corbion is an equal opportunity employer and committed to a diverse workplace. All applicants will be considered equally without regard to race, color, ethnicity, veteran status, religion, national origin, marital status, political affiliation, age, sex, sexual orientation, handicapping condition, membership in an organization or any other non-merit factors.

Corbion provides reasonable accommodation to applicants.

EOE/M/F/Vet/Disabled

Corbion does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. All candidates must be submitted by approved Corbion vendors who have been expressly requested to make a submission by our Talent Acquisition team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Corbion Talent Acquisition team and such candidate was submitted to the Corbion Talent Acquisition Team.