Job description

About us

Vesterheim, the National Norwegian-American Museum and Folk Art School, welcomes people of all ages and backgrounds to engage in the conversation of the American immigrant journey through the lens of the Norwegian-American experience. Vesterheim offers innovative and interactive exhibits, classes, and programs, both at the dynamic campus and park in scenic Decorah, Iowa, and online at vesterheim.org and Vesterheim social media.

Vesterheim seeks an onsite Marketing Manager who will use vision and strategic thinking to lead the organization’s marketing efforts. A key emphasis of these efforts will focus on how the museum can successfully reach out to new audiences while still serving its traditional base of support. The Marketing Manager will work within the Communications & Marketing Team and will provide guidance to all museum departments by collecting institutional analytics, evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for the organization’s brand.

Location: Onsite position that will have the possibility of working remotely part of the time.

Reports to: Director of Communications & Marketing

Minimum Requirements:

· Bachelor's degree in marketing, communications, or business, with high competency in marketing plans, analytics, research, and strategies

· 1-3 years of experience in leading, managing, and analyzing marketing campaigns and developing annual marketing plans within financial plan

Duties and Responsibilities

● Work with other staff to create an annual marketing plan aligning with Vesterheim’s vision and strategy, overseeing operational execution, and owning performance marketing programs and campaigns

● Communicate the marketing plan internally to staff, volunteers, and board

● Ensure the development of institution-wide tracking processes, including surveys

● Collection and interpretation of institutional analytics

● Provide market and competitor analysis to inform marketing strategy

● Provide leadership in the areas of growth marketing strategy and evaluation

● Work with staff to develop marketing strategies for promotions and campaigns

● Run experiments across the funnel, improving conversion rate, and working on cross-team projects to collaborate on new initiatives

● Ensure that appropriate approvals and licenses are obtained, and that messaging is compliant with 501©3 by-laws and local regulations; along with the President / CEO, Chief Financial Officer, and Director of Communications and Marketing work to create and defend Vesterheim-registered properties and copyrighted material

● Work with third-party website contractor/vendor to maintain backend website management

● Represent Vesterheim in professional organizations related to the marketing profession

● Work with Communications and Marketing Director on the Communications and Marketing financial plan

● Other duties as assigned

Job Knowledge, Skills, and Abilities

● Effective time management skills and the ability to multitask

● Strong analytical skills and ability to interpret data

● Professional and proactive work ethic

● Strong attention to detail

● Collaborative and collegial spirit

● Excellent interpersonal, written, and oral communication skills

● Competency in Microsoft applications and analytics tools

Job Type: Full-time

Pay: $52,000.00 - $57,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Decorah, IA 52101: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Preferred)

Work Location: In person

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