Marketing Manager

Full Time
Fort Worth, TX
Posted
Job description
Compensation:
  • $15 / Hour + $10.00 for every new client sourced by the marketing manager (up to $5,000+ in potential commission)

Job Summary:


We are seeking a skilled and experienced Marketing Manager to develop and implement marketing strategies that will increase sales and revenue for our waxing salon in Fort Worth, Texas. The successful candidate will be responsible for developing and executing effective marketing campaigns that engage and attract potential customers while maintaining brand integrity and consistency across all platforms. The marketing manager will have an office at the salon and will be tasked to increase service/product sales.

Responsibilities:
  • Develop and implement comprehensive marketing plans that align with the business objectives and sales goals of the SugaringNYC organic waxing salons in the city of Fort Worth, Texas.
  • Create and manage marketing budgets for all marketing campaigns, ensuring maximum return on investment.
  • Manage social media accounts for the salon and create engaging content that promotes the salon's services and products.
  • Conduct market research to identify trends, competitors, and new opportunities to increase brand awareness and revenue.
  • Develop and execute email marketing campaigns to promote the salon's services and products to existing and potential customers.
  • Collaborate with the manager of the salon to develop and execute in-salon promotional events and offers.
  • Monitor and analyze the effectiveness of marketing campaigns using analytical tools to measure ROI and adjust strategies as needed.
  • Collaborate with the manager of the salon to ensure all marketing and promotional materials are consistent with the brand guidelines.
  • Reach out to local businesses to do cross-promotion email blasts.
    • Set up a google sheet with all updated details about local business reach outs.
    • Coordinate with the corporate marketing team to send out the blasts.
  • Setup Botox parties with local influencers/professionals
    • Coordinate proper dates and times with the salon managers to open up a room.
  • Send out text/email campaigns through Zenoti (POS/Appointment booking system) to boost business.
  • Utilize the franchise’s monthly promotions to create local advertising initiatives.
  • Understand SEO optimization to increase the strength of our current google ads and Instagram ads statistics.
    • Reconfigure these ads on a monthly basis with the corporate marketing team.
  • Respond to Google Reviews
  • Give weekly reports to ownership.
Requirements/Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-5 years of experience in marketing, preferably in the beauty or wellness industry.
  • Excellent verbal and written communication skills.
  • Strong organizational and project management skills.
  • Proven experience in creating and executing successful marketing campaigns.
  • Knowledge of SEO, social media, email marketing, and Google Analytics.
  • Ability to work independently and as part of a team.
  • Experience managing budgets.
  • Results-driven with a track record of achieving sales and revenue targets.
  • Passionate about the beauty industry is a plus.



About Sugaring NYC:

Sugaring NYC provides body waxing to our clients with a sugar paste made up of sugar, lemon juice, and sugar. We pull with the hair growth to decrease breakage and ingrowns. Along with these pros we also apply the sugar paste at room temperature so no burns occur and our clients enjoy our technique which has led to a strong following for us.

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