Job description

Description:

We are currently seeking an ambitious and highly-skilled business-to-business marketing manager to support our Sales function. The ideal candidate will have experience developing, implementing and executing strategic marketing plans for a sales-driven culture. In this role, you will support the sales team to increase productivity, inspire and motivate junior employees, and optimize our firm's marketing and origination system. You will have tremendous opportunities to develop innovative policies and campaigns that shape the future of our organization. Candidates for this role will be creative, charismatic, knowledgeable, and exceptionally well-versed in the latest sales and marketing techniques as well as tried-and-true practices.

Responsibilities:

• Gather, audit, and maintain key marketing metrics and scorecards for tracking, reporting, stakeholder decision making, and maximizing ROI
• Identify trends and determine system improvements to achieve marketing and sales goals
• Create, maintain, oversee the execution of detailed project and campaign plans for conference planning and attendance, internal publications, and special projects
• Prepare an annual budget to meet marketing and origination goals
• Oversee publication creation and develop campaigns around in-house publications to include a firm capabilities overview, thought leadership pieces, monthly industry market segment overviews, and other customized reports around clients or conferences
• Create innovative end to end marketing campaigns and solutions, with internal and external communications, messaging, positioning and logistics to support business development and industry authority
• Research and capitalize on different marketing opportunities to improve the firm's market visibility and achieve marketing differentiation from our competitors
• Synchronize and optimize the use of two Customer Relationship Management platforms to better forecast, track, and categorize the marketing and sales funnel at all levels
• Work collaboratively with Directors to optimize lead creation and lead conversion
• Collect, manage, and seek means to improve clients' Net Promotor Score of our firm
• Plan and oversee marketing campaigns around industry conferences
• Manage the firm's external website, Social Media Program and SEO Program
• Manage the firm's branding and creatives to include generating website content, graphics, print collateral and promotional materials for external and internal use
• Leverage analytics to identify opportunities to expand the firm's market presence and lead generation

Qualifications

• Bachelor's degree in business, marketing, or related field
• 5+ years' experience in marketing position within a corporate setting; investment banking or private equity mergers and acquisitions industry preferred but not mandatory
• 1-2 years' of management experience
• Working knowledge of CRM's; preferred experience using HubSpot and Affinity
• Strong analytical, organizational, and creative thinking skills
• Ability to work under pressure in a dynamic environment
• Transformative approach to leadership that inspires and empowers others
• Aware of the latest market trends and shifts, as well as projections for the future
• Evidence of ability to innovate and implement change successfully
• Exceptional communication and presentation skills
• Able to be persuasive and procure buy-in from upper management
• Solid computer skills and awareness of web-based marketing and social media
• Driven and committed to success while maintaining integrity
• Hands-on experience with graphics design of marketing and sales material is a plus

Job Type: Full-time

Pay: $130,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Tampa, FL: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing position in Corporate Setting: 5 years (Required)
• Investment banking or private equity M&A industry: 5 years (Preferred)
• management: 1 year (Required)
• HubSpot and/or Affinity: 1 year (Preferred)

Work Location: One location

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