Who we are

We are William Reed.

We are the leading expert in the global Food & Drink industry.

We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week.

50 Best is the leading authority in global gastronomy and the international drinks scene, showcasing worldwide trends and highlighting great restaurants and bars from all corners of the Earth through its events programmes, digital channels, and global communications and marketing campaigns.

Over the past 20 years, 50 Best has earned its legitimacy as a compass for the latest and future trends in the industry. The launch of The World’s 50 Best Hotels in 2023 is the next step in the brand becoming the ultimate curator of the whole consumer experience – from travel and hotels to dining and drinking.

Position

Location: Hybrid (2 days per week at our Crawley office)

As a marketing executive for our 50 Best brand, you will support the marketing manager in delivering effective promotional communication, responsibilities including;

Day to day:

• Plan and execute B2B and B2C marketing campaigns
• Follow up on day-to-day asset production and deadlines
• Work with other teams to collect necessary materials and integrate marketing activities into the broader business strategy
• Support the monitoring of brand usage and help implement brand standards across the board
• Contribute ideas and participate in brainstorming content and strategies
• Support marketing manager in coordinating with external marketing and PR teams
• Support the preparation and distribution of marketing guidelines, toolkits and materials
• Campaigns and database management including storing key materials and tracking task progress
• Work on ad hoc projects as required

Campaign execution:

• Copywrite promotional materials: emails, letters, web pages, banners etc
• Proofread and fact check materials
• Help to ensure the measurability and scheduling of activities
• Draft briefs for email marketing campaigns, videos and promotional materials
• Ensure all campaigns are conducted cost efficiently with the best results possible
• Brief relevant parties on the marketing pack and tools available

Data and results:

• Collect marketing activities results from the various platforms available
• Collate the results of marketing activities into draft reports
• Collect and organise survey results
• Contribute to the learnings and improvements
• Carry out research on competing events and brands for B2B and B2C markets
• Collect and collate relevant industry reports that are relevant to the brand
• Compile post-event impact reports

Requirements

Essential

• 2+ years of marketing experience
• Strong communication skills – written and verbal
• Experience managing digital and traditional marketing campaigns
• Experience of project management
• Excellent attention to detail
• Multi-tasking & organisational skills
• Effective time management skills
• Able to prioritise effectively to meet deadlines
• Skilled in copywriting
• Ability to work with data
• Enthusiastic and positive attitude
• Innovative, willing to test assumptions/look for new solutions

Desirable:

• Experience in agency preferred, or with multiple brand organisations
• Working knowledge of a second language
• Understanding of luxury market and experience with international brands

Other information

Company Benefits Include:

• A competitive salary
• 25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working
• Contributory Pension
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates.
• Cycle to Work Scheme
• Electric Car Scheme

Why work for us:

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

Application closing date: 31st March 2023