The Paper Store is committed to being the premiere destination for all of our customer’s gift-giving needs. Our mission is to share our passion for The Paper Store with each customer, during each visit, by going above and beyond their expectations for both selection and service.

JOB PURPOSE:

The Marketing & Community Coordinator has a broad role with exposure to various aspects of retail marketing, branding and promotion. This role is entrepreneurial in nature, touching a wide variety of projects but with a key focus on creating grass roots community-based events that drive in-store store traffic. The ideal candidate is a passionate, proactive, detail oriented and self-motivated individual who can thrive in an ever-changing, fast-paced retail. Key to the success of this role will be the candidate’s ability to have an outgoing personality and be a highly effective communicator in person, via phone and in writing. This role reports to the Marketing Manager.

KEY RESPONSIBILITIES:

• Be the driving force for community outreach and coordinate with partner organizations for local programs and community events, facilitating new partnerships to drive chain-wide and store specific traffic and transactions
• Develop, plan and execute a wide range of successful traffic driving in-store events that resonate with customers and brand the company
• Develop out-of-the-box Grand Opening grassroots marketing plans to drive awareness in the community and attract the local media
• Develop and maintain all aspects of relationships with charity partners including school districts, local shelters & food banks, and healthcare organizations to support The Paper Store’s mission of giving back to the community
• Lead successful traffic-driving charitable events such as Pail Sale (Easter) and Gift of Giving (Thanksgiving) which includes charity coordination, cost management, store signage, consumer facing promotion, and post-event campaign results / money raised
• Responsible for coordinating all support materials for traffic-driving events internally and with external partners
• Coordinate setup of charitable register asks by working with Finance and Store Operations to ensure seamless point-of-sale execution
• Maintain a database and email list of charity partners to support these efforts and track year-over-year donations by organization
• Manage all store communication regarding store events, including leading pre-event calls with Store Staff, District Managers, Social Teams, etc to ensure clear communication of event expectations and corporate support
• Maintain calendar of store events/ grand openings for the year both in Excel and Airtable
• Oversee communications with the Plazas where stores are located; ensuring all marketing messages, specials, and events are amplified throughout the Community
• Ensure all plaza physical signage and directories (online or in plaza) are up to date and represent the correct brand (The Paper Store, Gifts & More, and/or Hallmark)
• Develop strong relationship with Plaza Management Teams to utilize as a key marketing vehicle for the brand. Ensure all events are pre-promoted thru the Plazas. Maintain a database and email list of plaza contacts to support all efforts
• Lead signage communication to stores (daily email content, signage locations on SharePoint, image requests of store teams during store events, bag stuffers, coupons, save the dates, window banners etc)
• Facilitate requests to the Design team in Basecamp for all sign packages related to new store openings, remodels, store closings and other store signage as needed
• Maintain relationships with our vendors, place all POs related to marketing projects key projects, including order creation, order tracking, logging invoices
• Assist the overall Marketing team with other projects as needed

JOB REQUIREMENTS:

• 4-year College degree preferred

• Strong communicator in person, via phone and in writing
• Possesses resourcefulness to problem solve, operate strategically, and work both autonomously and with the team
• Highly organized, deadline-oriented, a keen eye for details and strong time management skills are critical
• Superior organizational skills with a keen eye for details and creativity in problem-solving

• Ability to adapt to and embrace change
• PC Proficiency, including the use of MS Excel, MS Word, MS PowerPoint, MS Outlook. Other onboarded interfaces to include Aptos, SharePoint and Basecamp

• This role will start as a 5 day a week in-office role (in our Acton, MA headquarters)
• This job may have physical demands including an ability to lift up to 30 lbs. and to bend, reach, kneel, squat, or stand for long periods of time
• In order to support store events, occasional travel to stores and/or weekend work is required .

The Paper Store is an equal-opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.