Job description
Red Carrot is seeking a Marketing and Communications Manager to join a team supporting a variety of federal government clients. This role will lead the implementation of national integrated communications campaigns. The Manager will be working with our growing team and clients to develop and manage compelling content. This position is responsible for creating, managing, and growing social media accounts across multiple platforms.
This position is located in Miami, Florida or the Washington DC area.
Responsibilities
Marketing Strategy
- Develop strategic marketing communications/advertising plans.
- Prepare and present materials for and participate in meetings, including creative, media, and promotional plans.
- Develop comprehensive interactive strategies to include website development, content management, and social media.
- Identify and execute social marketing opportunities.
- Provide new digital media opportunities to enhance the client’s awareness and KPIs.
- Develop regular competitive reporting for Client review.
- Develop objectives/strategies for market-specific launch plans utilizing media-provided added-value opportunities.
- Stay updated with industry news (magazines, websites, etc.)
- Support the development of a strategic communications plan.
- Work closely with stakeholders to define KPIs and ensure results are measurable and actionable.
- Execute measurement strategies for each defined digital media KPI which will demonstrate how effectively the campaigns, projects, and products are performing.
Communications
- Conceptualize, write, and edit persuasive copy for marketing campaigns, including case studies, thought leadership content, video graphics, infographics, web copy, social media, and email.
- Understand and incorporate content strategy and brand positioning into content, as appropriate.
- Translate campaign positioning strategies into clear, user-centered messaging.
- To work on other duties as assigned.
Development
- Contribute to the development of the overall proposal win strategy by identifying client needs and key differentiators.
- Balance client demands with participation in broader agency initiatives.
- Work with business development to develop RFP responses.
- Identify new business opportunities and lead appropriate agency response.
- Proactively identify and pursue opportunities to grow existing business.
- Utilize Agency resources to develop plans to grow business.
- Mentor and directly manage junior team members.
- Manage client objectives, expectations, and timelines.
- Manage project timelines and monthly reporting.
- Identify potential project risks and develop contingency plans.
- Identify opportunities to improve programs/tactics and enhance offerings to clients.
- Provide strategic support and tactical recommendations as needed.
- Other duties as assigned.
Qualifications
- Must have at least a bachelor’s degree.
- 5+ years of experience leading and implementing integrated marketing strategies.
- Must have had direct reports.
- Proven track record managing teams and projects.
- Data-driven and focused on results.
- Ability to work collaboratively in a fast-paced environment.
- Strong writing, communication, and organizational skills.
- Proficient in Microsoft 365.
- Well-organized with a keen eye for detail.
- Ability to travel up to 10%.
Employee Benefits
- Top-tier medical, dental, vision, and life insurance coverage.
- 401(k) plan with company matching and profit-sharing.
- Paid time off and Federal Holidays.
- Tuition reimbursement for professional training.
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