Job description
Manager, Marketing Gourmet - US
At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!
- Oversee the Gourmet US Brand management, and Trade marketing plans for Cacao Barry, Callebaut, Van Leer, Carma & Monalisa brands.
- Ownership of Van Leer Brand strategy and innovation pipeline definition.
- Define strategic brand focus for the USA (in alignment with the NA priority segments), working closely with our commercial teams to ensure marketing initiatives and activities are translated/activated in line with the overall country business objectives.
- Manage Gourmet brands portfolio in line with our strategy.
- Create segmented marketing campaigns in partnership with our Segment Manager USA.
- Understand key touch points of the customer journey, design an integrated marketing strategy with suitable online + offline content/process/trade marketing tools (e.g inspiration/co-creations) to sell tailored solutions/concepts to existing & new customers, in partnership with our regional digital team.
- Prioritize and implement global priorities and projects locally.
- Amplify our sustainability strategy in the USA.
- USA Tradeshows events leadership in partnership with our Chocolate Academy Brand Manager NA.
- Work closely with commercial teams to establish a strong chef’s community/network, in partnership with our Chocolate Academy Brand Manager NA and Lead Chef NA.
- Be an advocate for our brands and work closely with our PR agency and digital teams to amplify reach and impact of our initiatives.
- Be a leader in market insights/trends and competitor intelligence, conduct market studies as needed to uncover new insights, build proprietary knowledge of consumer preferences across the region, and channel them into in to ideas for next generation of chocolate/cocoa innovations.
- Work closely with internal stakeholders (e.g .Marketing & Chocolate Academy teams, Sales, R&D, and Finance) and external stakeholders (e.g. key customers, distributors, trade companies, chefs)
- Master Degree
- 7+ years professional Brand / Marketing mgt. (Food CPG, B2B), trade/distribution mkt. (required)
- Commercial background in chocolate / confectionery (preferred)
- B2B marketing/sales experience a plus (distribution and/or end-user (preferred)
- Innovation, portfolio design & category development experience (required)
- Track record of successful Brand, channel and/or segment activation & amplification (i.e. programs & campaigns to drive awareness, usage, and trade-up to value-added solutions)
- In-depth understanding of company key clients and their position in the industry
- Able to analyze data and sales statistics from SalesForce dashboard and convert that data into actions
- Understanding of CRM, database mkt. & social media channels
- Travel requirements: 20% (USA mainly)
What you can expect from Barry Callebaut:
- Competitive salary and comprehensive benefits package
- Paid time off, plus 12 paid holidays, plus your birthday off
- Environment that welcomes workplace flexibility
- An atmosphere where diversity is embraced, and inclusivity is second nature. We call it #OneBC! Just ask our champions with the Americas Women’s Forum and the Racial Equality Forum!
- Ability to grow personally and professionally within an organization that values development and internal career growth
- Be part of our mission in making sustainability the norm through Forever Chocolate with priorities centered around prospering farmers, zero child labor, carbon and forest positive, and creating 100% sustainable ingredients in all of our products.
At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.
If you want to learn more about Barry Callebaut, please find further information here.
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