Job description
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
PURPOSE STATEMENT
Reporting to the VP of Global Marketing, the Manager, Global Research & Insights is responsible for managing research initiatives and projects for the global region to drive business outcomes. Additionally, the Manager, Global Research & Insights is responsible for driving insight to enhance business planning, CXi and brand perception mapping and strategic decision making across various levels and function.
KEY ACCOUNTABILITIES/OUTCOMES
- Industry, Segment and Customer performance
- Global Trend
- Identify deep uncertainty, emerging trends, identify significant drivers of global market shifts
- Bring Futurist perspective to develop strategies, and calculate the probabilities of various scenarios occurring in the future.
- Use forecasts to help leaders, teams, and individuals make better, more informed decisions in the face of market change and disruption.
- Build capabilities and embed trend and forecasting into strategic decision making
- Manage voice of customer research and training
- Lead global customer segmentation capability building, training and implementation
- Support front end break through innovation work in global markets
- Implement FORSTA quantitative research research studies to support adhoc research in our global markets
- Drive demand space activation and impact across global markets
- Leverage social listening platform to develop new research capabilities to support innovation and trends
- Market Assessment: Market sizing and structure for strategic businesses, categories and segments
- Drive Global Customer Satisfaction and Brand Perception Mapping
o Develop, Design and Implement Brand Perception tracking across key marketing
- Category, Segmentation and Customer Insights:
o Develop segmentation capabilities and train markets to scale across organization
o Provide insight on strategic customer marketplace performance, trends with winners and losers and areas of strategic opportunity
o Contribute to the creation of customer segmentation models
- Competitive Insights:
o Clearly articulate research findings and derive appropriate insight in order to formulate recommendations and drive business outcomes
Project Management
- Partner with various functional groups to define problems/issues/ opportunities, where market research can be used as a tool to make better decisions or to create demand.
o Evaluate and select most appropriate sources of acquiring data (internal and external sources)
o Recommend and manage appropriate budget, communicate realistic timelines and specify deliverables
o Select and manage external resources to ensure project objectives, timeline and budget are met
Execute research projects independently in a timely and efficient manner from planning through completion within a given budget
o Draw conclusions from any conflicting or ambiguous data
KNOWLEDGE/SKILLS/EXPERIENCE
- Bachelor’s degree in Marketing or related field, MBA preferred
- 5+ years of market research experience
- Experience in the food industry preferred
- Demonstrated experience using several quantitative and qualitative market research methodologies and techniques
- Demonstrated ability to make recommendations based on findings and analysis
- Demonstrated ability to be a strong business partner and team collaborator – demonstrated ability to work with all levels within the organization
- In-depth Experience with syndicated data applications required (i.e. IRI, Nielsen, NPD, Spectra, Technomic, Euromonitor and others).
- Ability to identify and adapt new research methodologies
- Solid software proficiency including Microsoft Office Word, PowerPoint – Advanced proficiency Excel
- Advanced analytical skills
- Strong communication skills to include written and oral presentations to both internal associates and to customers
- Strong project management/time management skills and influencing skills. Ability to plan and develop research roadmaps for assigned areas of responsibility.
- Second Language preferred
- Ability to travel ~30%
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Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at asc@rich.com if you need assistance completing this application or to otherwise participate in the application process.
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