Experiential Marketing Coordinator

Full Time
Grapevine, TX 76051
Posted
Job description
Overview:

For 35 years, Avondale Group has grown to become one of the most respected family-owned automotive groups in the world. We pride ourselves on creating an elevated client experience from purchase, to service, to collision repair, to subscription and beyond. The sincere and endless commitment to our employees drives our success and the inclusive culture makes Avondale Dealerships a truly special place!

We feel honored that we attract, nurture, respect and retain the most talented people in the industry! We do so by providing a world-class, high-quality work environment where productivity, innovation, and personal and professional growth lead to success and lasting, meaningful relationships. It would be our sincere pleasure to show you this, first-hand.

EXCELLENT MEDICAL INSURANCE AND LIFE BENEFITS FOR YOU AND YOUR FAMILY!

  • Your Choice of Medical Plans (we reduced employee healthcare expense through our self-insured plans for our employees and their families for 2022)
  • Dental
  • Vision
  • FREE Company Paid Life Insurance
  • FREE Employee Assistance Program Support for all employees
  • 401K Retirement Plan
  • Paid Holidays/Vacation/Paid Time Off
  • Tuition and Tool Reimbursement
Our Avondale Dealership Experiential Marketing Coordinator supports the Communication and Experiential Marketing Director in the coordination of marketing and communications activities which include dealership events, community impact initiatives, strategic partnerships, manufacturer compliance submission, marketing communications initiatives, and other projects as needed. This position will adapt and evolve to support several elements of operations and the marketing activities associated.

Avondale is proud to represent Mercedes-Benz, Sprinter Commercial Vehicles, Porsche, Aston Martin, Bentley, Rolls Royce, McLaren, Maserati and Koenigsegg.
Responsibilities:
Event Coordination and Support

  • Manages on-site Events to include overseeing of vendor arrivals, set up and tear down.
  • Inspects and maintains event kits and coordinates the distribution and collection of event kits pre and post events.
  • Coordinates directly with General Managers, Sales Directors, and Porters to ensure proper vehicle display and member support of events and community sponsorships.
  • Evaluates event success in partnership with Director and notes what can improve in the future
  • Manages event and community engagement progress and measurables
Communications & Sponsorships
  • Produces and deploys event marketing materials like invitations, pre and post email communications, etc. using Canva, In Design through other platforms i.e., Momentum, CRM, Volie, and similar.
  • Implements marketing strategies to include but not limited to events and sponsorships.
  • Manages communications to questions regarding marketing activities and initiatives.
  • Manages communications to partner, vendor and guest inquiries and, identifies issues and resolves problems or refers to supervisor as appropriate.
  • Oversees initial sponsorship requests and helps determine next steps or responds with decline to participate communications.
  • Coordinates project management on our integrated platforms. This includes updating projects on our communication and events calendars.
Marketing Coop and Compliance
  • Works with the Experiential Director to manage the manufacturer coop compliance requirements. Will oversee OEM Compliance preapprovals, post event data to manufacturer specifications and on deadline.
  • Performs and manages complex administrative tasks relating to marketing initiatives.
  • Pays specific attention to event contracts in partnership with Director

Other
  • Works collaboratively with internal and external clients.
  • Ensures that marketing event details and materials align with the brand strategy and messaging
  • Stays within event budget and guidelines
  • Willingness to work nights and weekends at events and community activations
Qualifications:
EDUCATION and/or EXPERIENCE
Bachelor’s degree (B. A.) in related field from four-year College or university; Minimum 1-3 -years’ related experience and/or training in e-commerce, social media, digital marketing and user experience.

CERTIFICATES, LICENSES, REGISTRATIONS (Including Driver's License)
Operator's Driver's License (must be insurable).

PHYSICAL DEMANDS
The employee must frequently lift and/or move up to 25 pounds

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