Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. Give the overarching scale of Publicis’s collaboration with Verizon, across multiple companies and disciplines, V-One encompasses the Publicis Power of One Team focused on this key partnership. The V-One Media Team includes but Zenith and Collective team members, all with the singular focus of working together, in tandem with Verizon, to drive the company’s business goals and objectives.

This position requires a highly motivated person to collaborate with Verizon and the broader V-One team to develop implement and optimize Verizon’s’ holistic investment strategy as well as oversite of the groups day-to-day activation team. The Executive Vice President, Integrated Investment will be responsible for consulting closely with internal stakeholders across Strategy, Analytics and Operations, as well as the client’s internal CMO organization, in the evolution and implementation of all aspects of Verizon’s media & marketing investment efforts (aka video, digital, content, programmatic, search, social, OOH, audio, local, etc.). This individual will learn / embody Zenith and V-One’s vision of Live ROI as a mantra and foster a teamwork mentality as the manage several direct reports and oversite responsibility for the V-One media investment org.

Role Objectives:

• Oversee, train and mentor Senior Vice Presidents and broader investment team, across all levels

• Negotiate and purchase National Video scatter/upfront activity

• Maintain current knowledge of marketplace conditions through network meetings and trade publications

• Project delivery for inventory against relevant target demographics

• Monitor the stewardship of all media schedules adhering to each client’s buying guidelines

• Help oversee timeline and execution of added value opportunities

• Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing

• Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery

• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

• Contribute to post-analysis reports

• Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines

• Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded

• Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions

• Assist in development of cost per points, competitive checks, and group projects

• Working knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video

• Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS and others

• Utilize existing relationships with vendors to analyze value and applicability of media vehicles for client media plan

• Maintain a knowledge of all ad serving and programmatic platforms

• Continuously search for opportunities to be a role model for the broader team

Critical Skills:

• Influential voice

• Salesmanship

• Effective presenter

• Persuasive writer

• Ability to build and maintain strong collaborative relationships, internally and externally

• Strong commercial/business skills

• Strategic problem solver

• 
  B.A. or B.S. in Marketing, Advertising, or related field

• Agency experience highly preferred

• 15-20 years of experience working in a media investment buying environment

• Experience negotiating TV dayparts, online video, digital, sponsorships and other media tactics

• Strong negotiating and presenting skills

• Deep existing relationships across a variety of media vendors, channels and platforms

• Excellent communication, organizational and analytical skills

• Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment

• Proficiency in MS Word, Excel and PowerPoint. Experience with Media Ocean software (DDS, MBOX) preferred

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $241,000 - $325,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.