Job description
Year Round
JOB TITLE: Director of Sales
REPORTS TO: VP of Lodging
CLASSIFICATION: Full-Time Year-Round/ Hourly
STARTING PAY: $75000 + Commision
POSITION:
The Director of Sales is responsible for leading a team to achieve Solitude's sales and revenue goals. This role develops plans and strategies to meet sales targets, cultivate relationships with external and internal customers, and create product awareness among local and destination markets. The Director of Sales also manages the Central Reservations team, ensuring it operates in a way that maximizes revenue opportunities.
JOB DUTIES AND RESPONSIBILITIES:
SPECIFIC JOB REQUIREMENTS:
THE BENEFITS AND PERKS
At Solitude Mountain Resort, we offer a variety of employee benefits! First, you are lucky enough to be working in the beautiful, scenic Wasatch Mountains. Enjoy mountain activities before work, after work, on work breaks, and on days off! Activities include skiing, snowboarding, snowshoeing, cross country, hiking, mountain biking, climbing, and so much more. Work with other mountain enthusiasts. This is an excellent opportunity to socialize, meet great people, and attend employee events around the resort. Some events include unique opportunities like employee ski days, employee yoga, live music events, film festival ski movie features, and many more summer activities- at work! You get to work and play in the same place. Eligibility is dependent on all employee classification of work.
BENEFITS:
Ski and Ride
Other Benefits
JOB TITLE: Director of Sales
REPORTS TO: VP of Lodging
CLASSIFICATION: Full-Time Year-Round/ Hourly
STARTING PAY: $75000 + Commision
POSITION:
The Director of Sales is responsible for leading a team to achieve Solitude's sales and revenue goals. This role develops plans and strategies to meet sales targets, cultivate relationships with external and internal customers, and create product awareness among local and destination markets. The Director of Sales also manages the Central Reservations team, ensuring it operates in a way that maximizes revenue opportunities.
JOB DUTIES AND RESPONSIBILITIES:
- Prepare and manage the annual Sales and Central Reservations budgets, including the development of sales goals and revenue projections for review by VP of Lodging
- Develop and implement strategic annual business plans to generate revenue and visitation that meet established sales goals for key lines of business, including group, wholesale, conferences, weddings, and private events
- Assume accountability of sales goals and actively manage sales plan strategies and tactics. Monitor the ongoing progress and recommend and implement adjustments that will result in maximum revenue and visitation
- Coordinate with the Marketing and Revenue Management departments to make progress toward company goals through the expansion of markets and guest segments
- Monitor the competitive market and recommend appropriate changes on an ongoing basis.
- Keep apprised of the travel industry to detect market trends for development of new sales strategies and increased revenue opportunities
- Promote visibility of the resort through active involvement in industry associations, events, and trade shows
- Establish relationships with the community, professional organizations, and the Chamber of Commerce
- Manage Delphi/Salesforce application, ensuring contacts, contracts, and reports are maintained and optimized
- Manage all group services and coordination
- Manage the process for interviewing, hiring, training, and processing paperwork for travel agents
- Ensure travel agents are properly trained and performance is reviewed monthly
- Ensure staff is aware of all necessary information vital to the sales operation through call monitoring, memos, emails, one on one coaching sessions, and departmental meetings
- Generate sales and revenue reporting for budget analysis, forecasting, and goal setting
- Lead a team of direct sales team reports who are responsible for generating sales through solicitation of existing accounts while prospecting for and developing new business. Management of this team includes:
- Setting annual goals and objectives
- Setting a sales incentive plan
- Tracking and calculating monthly commissions
- Completing annual performance reviews
- Lead a team of central reservations agents. Management of this team includes:
- Assisting central reservations in recruiting, evaluating, and terminating agents
- Assist with the training of all central reservations staff
- Monitoring call volume to ensure that central reservation maintains appropriate coverage
SPECIFIC JOB REQUIREMENTS:
- Minimum bachelor's degree in business administration, sales, marketing, or related field
- Minimum 5 years of sales experience, preferably in the hospitality or resort space
- Minimum 3 years of supervisor/managerial experience
- Proficiency in Delphi/Salesforce, MS Office, Excel, and general computer use
- Proficiency or ability to become proficient with Inntopia, Springer-Miller System, RTP, and Open Table
- Excellent organizational skills and acute attention to detail
- Strong written and verbal communication skills
- Ability to work in a fast paced and dynamic work environment while managing multiple, high priority tasks
- Ability to align decision making with company values, strategies, and goals
- Proficient in working across teams to deliver on a common goal
- Ability to work outside in the winter and summer under varying conditions
- Willing to work weekends and nights as needed to support group events and on-resort activation
- Ability to travel out-of-state as needed to activate on sales strategies
- Intermediate or advanced ski or snowboard ability
THE BENEFITS AND PERKS
At Solitude Mountain Resort, we offer a variety of employee benefits! First, you are lucky enough to be working in the beautiful, scenic Wasatch Mountains. Enjoy mountain activities before work, after work, on work breaks, and on days off! Activities include skiing, snowboarding, snowshoeing, cross country, hiking, mountain biking, climbing, and so much more. Work with other mountain enthusiasts. This is an excellent opportunity to socialize, meet great people, and attend employee events around the resort. Some events include unique opportunities like employee ski days, employee yoga, live music events, film festival ski movie features, and many more summer activities- at work! You get to work and play in the same place. Eligibility is dependent on all employee classification of work.
BENEFITS:
Ski and Ride
- Eligible employees receive a free Solitude season pass for themselves and eligible dependents. This includes unlimited skiing/riding for winter employees with no blackout dates and bike hauls for summer employees
- Free access to select Alterra Mountain Company Destinations throughout North America for you and eligible dependents
- Discounted Solitude lift tickets for your friends & family
- Discounted ski and ride lessons
- Free Nordic ski and snowshoe pass for the Solitude Nordic & Snowshoe Center for winter employees
- Ski and ride perks at other local resorts
- Complimentary UTA Ski Bus pass
Other Benefits
- Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSA, FSA for eligible employees
- Discounts resort-wide for food, rentals, retail, lessons, and more
- Pro deals with hundreds of outdoor brands
- 401(k) plan with generous company match for all employees
- Free counseling service for you and your household members through our Employee Assistance Program
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