Director of Product Marketing - IDS1038 Our Purpose:
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion (https://www.mastercard.us/en-us/vision/who-we-are/diversity-inclusion.html) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Overview:
The Cyber and Intelligence Solutions (C&I) team is responsible for product management and innovative product development of products and services to address the evolving risk & cyber security needs of all of MasterCard’s various customer segments. The C&I team was established with the responsibility to safeguard all aspects of safety and security in payments and have made great strides with new products, services, and standards, positively impacting all aspects of our current and future payment eco-system.

Ekata, a Mastercard company, is the global standard in identity verification, providing businesses worldwide the ability to link any digital transaction to the human behind it. Our Ekata Identity Engine, the first and only of its kind, uses complex machine learning to combine features derived from the billions of transactions within our proprietary network and the data from our graph to deliver industry leading risk assessment solutions.

This role is to lead our go-to-market efforts to launch and drive the success of a new solution into the market. This will include developing go-to-market plans, working in conjunction with Product Management on product strategy, building messaging and content, devising pricing and packaging, enabling global sales channels, and defining market requirements and business cases for future product line investment.
This person requires the skills and experience to work cross collaboratively with Product, Marketing, Sales, and Account Management to provide powerful positioning and effective product marketing programs across multiple global regions. They will strategically understand the big picture, have acumen for learning technical products, and the ability to execute a business plan. They have a true passion for product marketing and driving the adoption of solutions in the market.
In this role You will:

• Lead and own all aspects of the product marketing lifecycle to include messaging, pricing, and packaging, competitive intelligence, and market research for a new product to be launched into the market.
• Work with both Ekata and Mastercard product teams, and other product marketing team members to translate business goals and objectives into actionable product go-to-market plans.
• Directly influence and drive product marketing programs for launch, sales growth and customer retention working with cross functional teams.
• Work closely with demand generation to plan and execute campaigns, trade shows and other promotional events focused on opportunities to grow adoption of your solution.
• Own sales enablement strategy, communication strategy, and overall product marketing strategy with guidance from Product and Marketing leadership.
• Lead interactions with product and sales, present marketing plans and programs to them, and serve as the marketing expert for your product lines
• Work with sales and services teams to gather voice of the customer, incorporate feedback into product marketing messaging and share recommendations with Product teams for product enhancements.
• Measure product marketing effectiveness through ongoing reporting and communicate progress against goals.
• Monitor industry-trends and competitive shifts to influence product positioning, marketing messaging and product investments.

All About You:

• Strong story-teller - adept at communicating insightful stories and producing great written marketing materials and presentations
• Strong critical thinker who can take on nebulous problems and get to a solution
• Proven ability to develop and execute effective end-to-end product marketing strategies
• Proven ability to drive cross functional teams with focus on successful market adoption of technical products
• Project management skills: multi-tasker able to meet deadlines and build stakeholder relationships despite ambiguous or shifting requirements
• Proficient in analytics and able to present data clearly to inform decisions
• Excellent organization, multitasking, and prioritization skills
• Experience in global technology and data management industries
• Strong sense of initiative and resourcefulness
• Thinks big, is self-driven and motivated to achieve success
• Collaborative – thrives working as part of a fast-paced team
• Experience working with marketing automation and sales enablement platforms preferred

COVID-19 Considerations
We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.
In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.