Summary Objective:

Onelife Fitness provides its members with the largest selection of amenities, equipment, and programs to support healthier and happier lives, all at an affordable price. If shouting this from the proverbial rooftop sounds fun, then we are looking for you. This is an opportunity to execute creative brand campaigns for one of the largest health and wellness operators in the country (4,000+ team members) while using an analytic approach to drive industry-leading performance marketing. As the Director of Marketing, you will provide hands-on marketing leadership focusing on brand development, marketing strategy and growing the lead funnel across all channels. This role is responsible for planning, developing, and executing the annual marketing plan. In addition, the Director will manage a marketing team responsible for brand, creative, digital, and social media execution.

Essential Functions:

• Deliver the ultimate fitness experience to every member, every time
• Build, plan and implement the annual marketing plan
• Execute marketing initiatives that contribute to high growth goals
• Responsible for overall marketing budget in multi-markets business
• Grow marketing talent with the ability to attract and retain team members
• Bring creative thought and excellence to every asset and inspire the team to strive for continuous improvement in both brand strategy and membership sales

Job Responsibilities

• Oversee and execute all aspects of the company’s marketing strategy and initiatives, including brand strategy, content, partnerships, media, advertising, experiential, email and social
• Own the marketing lead funnel to meet acquisition goals
• Balance media spend across channels to deliver optimal metrics (CAC, CPL, CPM)
• Create, edit and implement a yearly marketing calendar that encompasses events, promotions and member communication
• Work with corporate, regional and club management to ensure the implementation of the marketing strategy
• Provide tools and creative materials to enable the sales team to function effectively
• Manage, refine and grow social media followers and their engagement with Onelife Fitness brand
• Develop and manage the PR strategy (traditional, digital and influencers)
• Analyze and report on the effectiveness of marketing campaigns
• Develop and recommend improvements for both members’ and prospects’ experiences using survey tools and mystery shops
• Copywriting or drafting internal and external communications
• Collaborate with and manage external agencies’ deliverables
• Continue to review changes to the market, consumer trends and the activities of competitors
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• You will be a valued member of the senior leadership team providing insights and advice on critical market opportunities and competitive challenges

Experience, Education and Certifications:

• 10+ years brand and performance marketing experience in a marketing-driven organization with proven success of driving revenue through consumer activation, digital marketing, offline advertising, PR, social media, events, and promotional programs
• Experience hiring and managing outside agencies and freelance work
• Ability to act as a player-coach – be both a leader and hands-on 'doer'
• Strong leader with a proven track record of customer acquisition in digital (e.g., Meta, Google, TikTok)
• Understanding and analyzing digital marketing metrics and performance
• Experience with Google Analytics and HubSpot platforms
• Experience with Facebook / IG Advertising
• Superior communication, presentation and organizational skills
• Proficient user of Microsoft applications (Excel, Word, PowerPoint)

Physical Activities and Requirements, Visual Acuity, and Working Conditions of the Position:

Physical demands listed here are representative of those that must be met to successfully perform essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Extending hand(s) and arm(s) in any direction.
• Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
• Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
• Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Applying pressure to an object with the fingers and palm.
• Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
• Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication parts at distances close to the eyes.
• The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Employee Benefits:

All US Fitness team members receive:

• Complimentary Membership and Guest Privileges
• Discounts on Personal Training, Mind&Body, Aquatics, and Kids Programs
• Discounts on Serenity Day Spa Services and all apparel
• Employee Referral Gift
• In-house Continuing Education Credits and CEC Reimbursement

Additional Full Time Benefits:

• Medical, Dental, Vision, Supplemental Benefits and Group Life Insurance Benefits
• 401(k) Retirement Plan
• Paid Time Off

Relocation: Candidates outside of the specified area are welcome to apply but if selected for an interview, they must be willing to travel at own cost. Relocation assistance is not offered.

US FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER

Know Your Rights

US Fitness is an equal opportunity employer and conducts all hiring and employment practices strictly in accordance with applicable employment discrimination laws and regulations. Discrimination in employment on the basis of any classification protected under federal, state, or local law is a violation of our policy and is illegal. The Company does not discriminate in hiring or employment on the basis of race, color, creed, religion, sex, national origin, ancestry, age, mental or physical disability (including HIV and AIDS), pregnancy, protected veteran status, status as a uniformed service member under the Uniformed Services Employment and Reemployment Rights Act (“uniformed service member status”), marital status, sexual orientation, gender identity, genetic information, or other categories defined by federal, state, or local law.

Job Description

Job Title: Director of Marketing

Reports To:

Summary Objective:

Onelife Fitness provides its members with the largest selection of amenities, equipment, and programs to support healthier and happier lives, all at an affordable price. If shouting this from the proverbial rooftop sounds fun, then we are looking for you. This is an opportunity to execute creative brand campaigns for one of the largest health and wellness operators in the country (4,000+ team members) while using an analytic approach to drive industry-leading performance marketing. As the Director of Marketing, you will provide hands-on marketing leadership focusing on brand development, marketing strategy and growing the lead funnel across all channels. This role is responsible for planning, developing, and executing the annual marketing plan. In addition, the Director will manage a marketing team responsible for brand, creative, digital, and social media execution.

Essential Functions:

• Deliver the ultimate fitness experience to every member, every time
• Build, plan and implement the annual marketing plan
• Execute marketing initiatives that contribute to high growth goals
• Responsible for overall marketing budget in multi-markets business
• Grow marketing talent with the ability to attract and retain team members
• Bring creative thought and excellence to every asset and inspire the team to strive for continuous improvement in both brand strategy and membership sales

Job Responsibilities

• Oversee and execute all aspects of the company’s marketing strategy and initiatives, including brand strategy, content, partnerships, media, advertising, experiential, email and social
• Own the marketing lead funnel to meet acquisition goals
• Balance media spend across channels to deliver optimal metrics (CAC, CPL, CPM)
• Create, edit and implement a yearly marketing calendar that encompasses events, promotions and member communication
• Work with corporate, regional and club management to ensure the implementation of the marketing strategy
• Provide tools and creative materials to enable the sales team to function effectively
• Manage, refine and grow social media followers and their engagement with Onelife Fitness brand
• Develop and manage the PR strategy (traditional, digital and influencers)
• Analyze and report on the effectiveness of marketing campaigns
• Develop and recommend improvements for both members’ and prospects’ experiences using survey tools and mystery shops
• Copywriting or drafting internal and external communications
• Collaborate with and manage external agencies’ deliverables
• Continue to review changes to the market, consumer trends and the activities of competitors
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• You will be a valued member of the senior leadership team providing insights and advice on critical market opportunities and competitive challenges

Experience, Education and Certifications:

• 10+ years brand and performance marketing experience in a marketing-driven organization with proven success of driving revenue through consumer activation, digital marketing, offline advertising, PR, social media, events, and promotional programs
• Experience hiring and managing outside agencies and freelance work
• Ability to act as a player-coach – be both a leader and hands-on 'doer'
• Strong leader with a proven track record of customer acquisition in digital (e.g., Meta, Google, TikTok)
• Understanding and analyzing digital marketing metrics and performance
• Experience with Google Analytics and HubSpot platforms
• Experience with Facebook / IG Advertising
• Superior communication, presentation and organizational skills
• Proficient user of Microsoft applications (Excel, Word, PowerPoint)

Physical Activities and Requirements, Visual Acuity, and Working Conditions of the Position:

Physical demands listed here are representative of those that must be met to successfully perform essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Extending hand(s) and arm(s) in any direction.
• Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
• Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
• Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Applying pressure to an object with the fingers and palm.
• Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
• Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication parts at distances close to the eyes.
• The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Job Classification & Compensation:

Salaried, Exempt.

This job description serves as a guideline for responsibilities and functions. As club sizes and locations vary, US Fitness reserves the right to change or combine responsibilities.

Employee Signature: _______________________________ Date: ____________________

Supervisor Signature: ______________________________ Date: ____________________

US Fitness is an equal opportunity employer and conducts all hiring and employment practices strictly in accordance with applicable employment discrimination laws and regulations. Discrimination in employment on the basis of any classification protected under federal, state, or local law is a violation of our policy and is illegal. The Company does not discriminate in hiring or employment on the basis of race, color, creed, religion, sex, national origin, ancestry, age, mental or physical disability (including HIV and AIDS), pregnancy, protected veteran status, status as a uniformed service member under the Uniformed Services Employment and Reemployment Rights Act (“uniformed service member status”), marital status, sexual orientation, gender identity, genetic information, or other categories defined by federal, state, or local law.

US Fitness is an equal opportunity employer and conducts all hiring and employment practices strictly in accordance with applicable employment discrimination laws and regulations. Discrimination in employment on the basis of any classification protected under federal, state, or local law is a violation of our policy and is illegal. The Company does not discriminate in hiring or employment on the basis of race, color, creed, religion, sex, national origin, ancestry, age, mental or physical disability (including HIV and AIDS), pregnancy, protected veteran status, status as a uniformed service member under the Uniformed Services Employment and Reemployment Rights Act (“uniformed service member status”), marital status, sexual orientation, gender identity, genetic information, or other categories defined by federal, state, or, local law.

US Fitness is an equal opportunity employer and conducts all hiring and employment practices strictly in accordance with applicable employment discrimination laws and regulations. Discrimination in employment on the basis of any classification protected under federal, state, or local law is a violation of our policy and is illegal. The Company does not discriminate in hiring or employment on the basis of race, color, creed, religion, sex, national origin, ancestry, age, mental or physical disability (including HIV and AIDS), pregnancy, protected veteran status, status as a uniformed service member under the Uniformed Services Employment and Reemployment Rights Act (“uniformed service member status”), marital status, sexual orientation, gender identity, genetic information, or other categories defined by federal, state, or, local law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)