Director of Communications
Full Time
Chapel Hill, NC 27599
$62,328 - $72,000 a year
Posted Today
Job description
Posting Information
Department
Kenan-Flagler Bus Sch-330100
Career Area
Public Relations/Communications/Marketing
Is this an internal only recruitment?
No
Posting Open Date
05/16/2023
Application Deadline
05/31/2023
Position Type
Permanent Staff (SHRA)
Position Title
Public Comm Specialist - Advanced
Salary Grade Equivalent
GN13
Working Title
Associate Director of Marketing, Content and Communications (MAC)
Position Number
20000681
Vacancy ID
P017453
Full-time/Part-time Permanent/Time-Limited
Full-Time Permanent
If time-limited, estimated duration of appointment
Hours per week
40
Work Schedule
Monday – Friday, 8am – 5pm.
Work Location
Chapel Hill, NC
Position Location
North Carolina, US
Hiring Range
$62,328 - $72,000
Pay Band Information
Position Summary Information
Primary Purpose of Organizational Unit
At UNC’s Kenan-Flagler Business School, we think differently; and more importantly, we teach differently. Opening our doors as the Department of Commerce in 1919 and awarding our first degrees to 12 students in 1921 was the beginning. Today, we have become a top-ranked business school comprised of several professional and academic degree programs that serve over 3,000 students. At Kenan-Flagler, our greatest assets are our people and our culture. We are rooted in our core values of integrity, inclusion, innovation and impact, and it goes back to our founding. It’s not just something on paper, we live it, we show it. Our mission is to prepare the next generation of business leaders by providing a world class education to our students. We seek to recruit diverse, innovative, and exceptional talent to achieve this goal.
Position Summary
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy.
UNC
Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
The Associate Director of Marketing, Content and Communications, for the Master of Accounting program will be responsible for overseeing inbound lead management (lead-nurturing communications, workflows, strategies, and analytics) and content marketing/creative development across a variety of marketing and advertising tactics for both the online and on-campus formats of the program. This role is a unique opportunity to apply sophisticated marketing principles, experience with lead-generation initiatives, and a passion for creativity and storytelling to a traditional higher education environment, as well as to the online higher education environment. Reporting to the Senior Associate Director, Marketing and Prospect Management (MAC) and working in tandem with the Associate Director, Media and Analytics (MAC), and the Assistant Director, Prospect Management (MAC), the Associate Director, Content and Communications (MAC) will ensure that we are identifying and attracting the highest quality applicants to the program, building market share, and growing reputation.
The Associate Director of Marketing, Content and Communications, for the Master of Accounting program will be responsible for overseeing inbound lead management (lead-nurturing communications, workflows, strategies, and analytics) and content marketing/creative development across a variety of marketing and advertising tactics for both the online and on-campus formats of the program. This role is a unique opportunity to apply sophisticated marketing principles, experience with lead-generation initiatives, and a passion for creativity and storytelling to a traditional higher education environment, as well as to the online higher education environment. Reporting to the Senior Associate Director, Marketing and Prospect Management (MAC) and working in tandem with the Associate Director, Media and Analytics (MAC), and the Assistant Director, Prospect Management (MAC), the Associate Director, Content and Communications (MAC) will ensure that we are identifying and attracting the highest quality applicants to the program, building market share, and growing reputation.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
- Strategic and creative thinker who is a self-starter and can function both independently and as part of a team.
- Able to remain highly organized and productive in a multi-priority, results-oriented environment;
- Excellent written communication skills, with strong eye for visual design.
- High degree of customer service orientation.
- High proficiency with content marketing initiatives, marketing automation systems (Hubspot, Exact
Preferred Qualifications, Competencies, and Experience
- Working knowledge of, and experience using, social media platforms in a professional capacity
- Experience managing video production and editing projects.
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule Requirements
Evening work occasionally, Weekend work occasionally
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