Job description

POSITION SUMMARY:

We are seeking Director, Marketing & Communications who leads and supports marketing and communications strategies for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams. Performs all other duties as assigned.

Develops and implements marketing and communication plans, including:

• Website and social media
• Internal communications (employees and physicians)
• Public relations/earned media
• Paid media strategies (traditional, digital and CRM)
• Community and EMS newsletter
• Coordination/engagement of sponsorships and in community events
• Management of Function Point and Spark portal, and any other support software
• Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings.

Produces monthly report detailing summary of metrics and activities.

Manages annual department budget and provides quarterly marketing spend reports to HSC.

Serve as advertising conduit with local hospital leadership and HSC marketing.

Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications.

Partner with Division Director for more complex situations and strategies.

Has regular engagement with hospital CEO to ensure alignment on hospital priorities.

Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.

Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.

Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.

Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.

Regular and reliable attendance.

Perform other duties as assigned.

Additional Information:

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

Job Type: Full-time

Salary: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Paris, TX 75460: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing: 6 years (Required)
• marketing channels: 6 years (Required)

Work Location: One location

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