Director Corporate Media and Marketing

Organization Name: Buffalo Rock Company

Website: https://www.buffalorock.com/careers/

Job Department: COR Customer Strategy, Marketing & Brand Development

Reports to: Corporate Executive Director Marketing & Brand Development

Work Schedule: Must be flexible.

Job Type: Regular

FLSA Status: Exempt

Amount of Travel Required: 50%

Job Description

Summary/objective

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 122 years ago. Buffalo Rock manages the best non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands. The Corporate Director of Media and Marketing will be responsible for managing the strategy and buying for Rock Advertising, representing several iconic brands locally. They will lead our external agency partners in developing strategies rooted in consumer insight and understanding of needs, wants and media behaviors. Additionally, this role will work across the organization to inspire, influence and bolster brands and customer relationships. This role will be tasked with delivering plans that bring consumer insights, marketing, and partnerships together in meaningful ways to create unique applications and expressions of brand through media. This is a fantastic opportunity for a media and marketing professional to build something lasting and impactful. The canvas is set and ready for a creative mind to work magic to help Buffalo Rock grow its brands, drive customer success, and make valuable contributions to the ad experience for consumers and help the company achieve its growth ambitions.

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

· Support business objectives with media and marketing strategies.

· Lead planning, buying, trafficking, and maintaining of buys for brands for both digital and linear media on behalf of Rock Advertising while driving media value with improving ROI.

· Ensure complementary execution of national and regional media.

· Develop and localize allied brand plans to drive profitable growth, considering local brand positioning and insights.

· Ensure optimal implementation and amplification of the brand programs with customers in close collaboration with commercialization and the sales team.

· Leverage marquee partnerships and programming to impact brand market share, while optimizing effectiveness.

· Educate sales leaders and customers on media landscape insights and trends- marketplace opportunities – and guide how media can support greater marketing effectiveness.

· Oversee advertising spend and ensure programs deliver key metrics and are on budget.

· Build and manage relationships with key agency partners that will be responsible for creative development and execution.

· Participate in the annual brand planning process (AOP); responsible for identifying strategic insights through consumer media behavior, trends, past learnings, and category/purchase behavior.

· Ensure compliance with all regulatory and audience composition requirements.

· Act as a brand ambassador and guardian of the brands, ensuring ideas and activations are aligned with brand guidelines and that the brands are represented accurately in all materials.

· Well versed in traditional, digital, social, and programmatic media.

· Successful prior experience working with network of teams to translate marketing objectives into functional consumer channel strategies and tactics.

· Proven ability to execute media and strategic partnerships that drive sales volume and brand perception shifts.

· Solid quantitative skills to perform post-program analysis.

· Commitment to results; ability to incorporate new learning into existing plans and act decisively.

· Experience managing large budgets and campaigns across multiple advertising channels.

· Proven experience leading and collaborating within teams, customer, and agency partners (agencies, production houses, media companies, influencers).

· Strategic mind with an ability to lead communications strategy, think broadly, refine questions, and influence multiple decision makers.

· Must have strong organizational skills and ability to set priorities and meet deadlines.

· Must have knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.

· Making customers and their needs the primary focus of the business; developing, evaluating, and selecting consumer-based actions that maximize long-term profitability and volume.

· Must be able to work with a geographically spread, culturally diverse team, stakeholders, and partners.

Other Duties and Responsibilities

· Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.

· Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.

· Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.

· Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.

· Honor and follow through on all business commitments.

Competencies

· Accountability - Ability to accept responsibility and account for his/her actions.

· Communication, Oral - Ability to communicate effectively with others using the spoken word.

· Communication, Written - Ability to communicate in writing clearly and concisely.

· Leadership - Ability to influence others to perform their jobs effectively and to be responsible for making decisions.

· Motivation - Ability to inspire oneself and others to reach a goal and/or perform to the best of their ability.

· Management Skills - Ability to organize and direct oneself and effectively supervise others.

· Organized - Possessing the trait of being organized or following a systematic method of performing a task.

· Honesty / Integrity - Ability to be truthful and be seen as credible in the workplace.

· Project Management - Ability to organize and direct a project to completion.

· Customer Oriented - Ability to take care of the customers’ needs while following company procedures.

· Safety Awareness - Ability to identify and correct conditions that affect employee safety.

· Working Under Pressure - Ability to complete assigned tasks under stressful situations.

Supervisory responsibilities

Carries out supervisory responsibilities in accordance with the company's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; making recommendations regarding changes in status.

Work environment

Primarily inside work with most if not all working hours in a close office environment

Physical demands

N (Not Applicable) Activity is not applicable to this position.

O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)

Required education and experience

· Bachelor’s degree Field of Study: Advertising, Marketing, Communications, Public Relations, Business, or related field: Required

· Must have a t least 5 years of management experience in media, with at least 2 years in digital media: Required

· Agency experience: Preferred

· Must have advanced experience in/application of Microsoft Office 365 products required including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, One Drive, etc.: Required

· Experience working in Adobe Creative Suite (Photoshop, Illustrator, InDesign etc.) or WordPress: Preferred

· Driver's License with a good driving record (MVR): Required.

Affirmative Action/EEO statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Other duties

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.