WHO WE ARE:

Headquartered in Grand Rapids, Michigan since 1955, Lumbermen’s operates in Michigan, Ohio, and Indiana. A leading distributor and manufacturer, we are driven by our mission to enrich lives by intentionally caring for all who experience us. We are employee owned and relationship powered.

WHAT YOU WILL BE DOING:

Working at our Byron Center location with our marketing team, the Digital Marketing Specialist will oversee our business to business and business to customers digital marketing strategies, manage our paid digital campaigns, help maintain and improve our family of websites, and conduct data analysis. Day-to-day responsibilities include:

• Modeling Lumbermen’s core values while creating an atmosphere where Lumbermen’s is ‘first choice’ of our customers.
• Establishing the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Leading the implementation of these capabilities, such as media planning and buying, search conversion rate optimization, lead generation, and data and analytics to support future business growth.
• Leading the analytics and reporting function in digital campaigns with a focus on optimization.
• Establishing best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach.
• Assisting in email marketing, including mapping out campaigns, list hygiene, reporting and more.
• Assisting with audience development including CRM functions related to marketing, including list management.
• Working with other team members to hit organizational goals and objectives.

WHO WE NEED:

An employee owner who embraces, models, and promotes Lumbermen’s Mission, Vision, and Promise and has:

• A friendly, professional demeanor
• Consistent dependability with proven high performance
• Strong problem-solving skills with good business judgment
• Excellent written and verbal communication skills
• The ability to productively manage tasks and complete work accurately in a timely manner.
• The ability to effectively move between a variety of tasks.
• Proven track record in a professional role with the ability to communicate well throughout all levels in an organization.

Key Qualifications/Requirements

• High School diploma/GED required (College degree preferred)
• Minimum of 5 years’ experience in a professional marketing environment
• Experience working with Google Ads.
• Experience with WordPress.
• Knowledge of SEM platforms and techniques
• Analytical knowledge and experience reporting on campaigns (understand key metrics and develop action plans using that data)
• Experience or interest in building materials a plus.
• The ability to provide examples of projects and campaigns with results will be requested.

WHAT WE OFFER:

Lumbermen’s exists to enrich the lives of people by intentionally caring for all who experience us. You will experience a different kind of work environment and “family” here and help live out the Lumbermen’s promises of committing to those who count on us, doing what’s right, exercising sound business practices, and earning consideration. Other benefits include:

• A collaborative and supportive work environment
• ESOP (Employee Stock Ownership Plan) – generous company-funded retirement
• Medical, dental, vision, and life insurance
• Flexible spending/health savings account
• 401(k)
• The SOURCE – free and confidential support resources for our team
• Clothing allowance (for applicable roles)
• Paid time off
• Paid holidays
• Training and development
• Advancement opportunities

Lumbermen’s is proud to be a drug and alcohol-free workplace. In addition, Lumbermen’s will not discriminate against any employee or candidate because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. We participate in E-Verify.