Job description

A-Player Defined

A high-performing Demand Generation Manager (DGM) is generating a consistent flow of new high-value opportunities for our customers every week. You are a Master of Communication, driven by results and embody the Vx Group operating principles. You have an exceptional understanding of our customers’ ideal customers; a curiosity that drives you deeper into research; and genuinely get excited when you hand-off a new qualified opportunity.

Research, procure and activate target account and contact data

• Build and engage lists of target accounts based on clients’ ideal customer profiles.
• Work with client and Vx team to vet and validate list quality and accuracy.
• Handle data across multiple systems. Update and enhance data as campaign progresses.

Execute multiple, concurrent demand generation programs

• Write, edit, test, and continuously optimize copy for outbound email campaigns.
• Use both phone and email as needed to improve campaign performance.
• Consistently qualify and transition new opportunities as they come in.
• Monitor, measure, and route inbound opportunities from PPC, social media, website and any other lead generation sources.
• Prepare and present reports on campaign effectiveness and lead statuses.

Manage demand generation technology

• Become and expert with essential software platforms – build lists in ZoomInfo; configure campaigns/cadences in SalesLoft; manage data in Salesforce CRM.
• Work with Vx team on specialized tools and processes such as client-specific CRM systems, website landing pages and lead funnels.
• Review any paid inbound PPC/SEO results on assigned accounts. Have an awareness of digital ad targeting criteria and the quality of leads generated.

Expected Key Results

• Positive relationships with clients, prospects and Vx Group team
• Attaining Demand Generation program objectives
• Attaining goals as Growth Plan Producer

Leading Indicators of Success

• Demand Generation Program KPIs — quality of procured lead data, response rates, engagement quality, total transitioned opportunities.
• Client Relationship KPIs — effectiveness of meetings, team communication, project management and customer satisfaction.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Demand Generation: 3 years (Preferred)

Work Location: Hybrid remote in Cedarburg, WI 53012

gatheringourvoice.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, gatheringourvoice.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, gatheringourvoice.org is the ideal place to find your next job.