TITLE: Communications Specialist

PAY STATUS: Non-Exempt

DIVISION: Communications

RESPONSIBILITY OF: Senior Director of Communications – Charlotte Motor Speedway

DATE: April 2023

POSITION LOCATION: Charlotte Motor Speedway in Concord, NC

Charlotte Motor Speedway is the heart of Speedway Motorsports’ nationwide network of entertainment venues. The company maintains a consistent focus on four core principles:

• Take care of teammates
• Be known for remarkable events
• Positively impact the community
• Profitably improve

ABOUT THE ROLE:

The Communications Specialist supports publicity and communications efforts for Charlotte Motor Speedway’s aggressive schedule of events, which includes two NASCAR Cup race weekends, two NHRA race weekends, two national car shows, World of Outlaws race events, Speedway Christmas and other secondary events throughout the year.

The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates accountable for taking our best practices “the last mile” – optimizing them for maximum value to all of our stakeholders while sharing insights on how to improve our company. The ideal candidate will also be a productive and proactive self-starter who is passionate about his/her duties and willing to put forth the extra effort to achieve excellence.

RESPONSIBILITIES:

• Support communications staff in publicity planning and execution for NASCAR, NHRA, AutoFairs, World of Outlaws, Summer Shootout, Speedway Christmas and other events as assigned
• Generate photos, videos, press releases/advisories to support public relations and communication efforts as part of the department’s internal content creation team
• Serve as initial point of contact for event-time credential requests, with direction from Communications Manager and Senior Director of Communications
• Pitch media outlets for coverage to promote events and build facility brand during both event and non-event times
• Work closely with the Senior Director of Communications to best position CMS with all media outlets on local, regional and national levels
• Support the Senior Manager of Social and Digital Content on social media needs
• Regularly update internal media contact databases used for outreach and communications
• Prepare post-event media recaps as needed using Cision and other media monitoring software to support departmental recaps
• Manage photo archive system and coordinate event photographers
• Assist with departmental needs around event weekend logistics (food orders, vendor POs, managing comp ticket, etc.)
• Other duties as assigned

MINIMUM REQUIREMENTS:

• One to three years of experience generating content and/or publicity in media relations, communications, public relations or media fields
• Demonstrate experience in designing and implementing successful PR campaigns
• Proficiency in Microsoft Office Suite, Adobe Creative Suite and AP Style
• Diversity in various mediums including video, photo, social engagement, web, etc.
• Experience dealing with media at press conferences and/or at events
• Superior verbal/written communications skills
• Excellent organizational skills and a strong attention to detail
• Ability to work independently as well as in team environments
• Position requires ability to work nights and weekends
• Position may require occasional travel through Speedway Motorsports workshare program to other facilities to support other events

All candidates must submit the following to be considered for the position:

The above description denotes some of the specific characteristics that are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.