Job description
Bethune-Cookman University
Communications Specialist
Job Summary:
The Communications Specialist will manage the division’s automated communication with prospective students. This includes the development of communications workflows, emails, landing pages, texts and other components within the communications cloud-based technology and CRM. The Communications Specialist will bring experience creating engaging content to be used in the marketing and/or recruitment of prospective students, and will use that expertise to enhance the division’s efforts to improve new student conversion.
Essential Functions:
- Effectively conduct interviews and information sessions with prospective students to provide general information about the college and its programs (both credit and non-credit) and services including financial aid and scholarship opportunities. Assist students complete the college enrollment process.
- Actively participate in the implementation of enrollment strategies as defined in the strategic enrollment management and marketing plan.
- Maintain a solid understanding of college programs and its services, policies and procedures and refer students to appropriate campus resources as required.
- Utilizing multiple measures, interpret students’ high school and college transcripts, standardized test scores and placement test scores to provide guidance and assist students through the enrollment process.
- Serve as the College’s Designated School Official (DSO) for International Student Admissions. This critical role includes maintaining a thorough understanding of government rules and regulations pertaining to F-1 VISA status regarding the enrollment of international students, including tracking their maintenance of status throughout their enrollment at RACC (e.g. maintaining academic progress and class attendance). Attending training provided by the Department of Homeland Security (DHS)/ Immigration and Customs Enforcement's (ICE) is required.
- Actively recruit and outreach to assigned prospects to facilitate enrollment and meet established goals.
- Assess recruitment communication initiatives to determine how productive these activities are in reaching prospect and applicant yield goals and track and report on outcomes.
- Assist with the development of communication plans for all student target groups as directed. Oversee the successful implementation and execution of the communication plans. This includes developing needed landing pages, online forms, emails, texts and workflows for prospective students.
- Build, monitor and implement communication strategies by creating engaging content to inform, encourage and support student success.
- Facilitate new and returning student processing and provide weekly and monthly reporting to assist in projecting enrollment.
- Maintain the online application (e.g. update programs, change semesters) and ensure internal processes fully support the students’ transition from prospect to enrolled student seamlessly and without unnecessary steps or actions.
- Support marketing efforts by providing prospect mailing lists, coordinating mailings, scheduling photo shoots and event coverage, developing registration forms and other marketing-related needs.
- Assist in the development and execution of on-going training of communications tools and reports for staff.
- Oversee call projects to support enrollment and report on outcomes.
- Perform other related duties as assigned.
Education and Experience:
- Bachelor’s Degree in business, marketing or sales.
- Prior experience in and understanding of college admissions and recruiting
- Experience utilizing web-based technology to coordinate mass emails, text messaging and creating on line forms.
- Understanding of governmental regulations and reporting of international student enrollment.
Requirements:
- Excellent verbal (including speaking and listening) and written communication skills, especially in the areas of report writing and business communications
- Thorough understanding of how to engage prospects through email marketing.
- Ability to communicate effectively and positively via telephone, e-mail, face to face, or using other media.
- Ability to exercise sound judgment, decision-making, and problem solving skills while communicating the need for further clarity or direction.
- Ability to provide exemplary customer service to a diverse customer base in terms of race, ethnicity, age, class, gender, ability, sexual orientation, and belief system among others.
- Ability to set and strong desire to achieve short and long term enrollment and communications goals with measureable results.
- Strong persuasive ability related to the value of post-secondary training and/or degree pursuit.
- Ability to work independently within a fast-paced, dynamic, and team-oriented environment.
- Ability to quickly adapt and thrive in an environment of change.
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