Job description

WeSalute enhances the lifestyles of our community members by advocating with our partner brands for the creation of exclusive offers that recognize their service and societal contributions.

We started our mission as Veterans Advantage in 2001 to deliver “greater respect, recognition and rewards for those who serve.” Today our mission expands and continues as WeSalute.

As a technology services company, we are committed to delivering value to the WeSalute Community, a group composed of military, first responders, nurses, medical providers, government employees, and the next generation of service, students and their teachers. These individuals are the backbone of our society and make it possible for us to live our lives with safety, prosperity, and security. We understand that the lives of these public servants can be demanding and challenging, and we strive to recognize their service and sacrifices.

As a public benefit corporation, our mission is to serve the WeSalute Community with sincerity and dedication. We operate a two-sided marketplace that connects Brands and the WeSalute Community together, providing benefits and exclusive offers to our community members. We believe that by helping the WeSalute Community, we are not only making a positive impact on their lives, but also on the lives of the people they serve. We take pride in being able to give back to those who give so much to us and our society.

In addition to our mission to serve the WeSalute Community, we also operate a business-to-business arm of our company, called WeSalute Business. WeSalute Business focuses on delivering effortless commerce to Brands through optimized verification, customer acquisition and marketing, advertising technologies, omni-channel experiences, and the operation of advanced financial technologies. Our goal is to help Brands connect and engage with the WeSalute Community in a sincere, effortless, and trusted way, while providing them with the tools and technologies they need to drive their business forward.

WeSalute

Sincere. Effortless. Trusted.

Who You Are

If you are a strategic thinking marketer with a passion for building and executing successful brand campaigns, WeSalute is for you!We are looking for an experienced Brand Strategist to join our marketing team at WeSalute.

The Brand Strategist will be responsible for the strategic direction for our new WeSalute brand launch and its ongoing development. The person will be tasked with developing a strong brand positioning, strengthening brand awareness, implementing a consistent brand voice and messaging across all channels, conducting extensive market research, and formulating different strategies to scale with multiple audiences. If this is you, we encourage you to apply for this exciting new opportunity.

What You"ll Do

• Develop a comprehensive brand strategy for the WeSalute rebrand launch from our original Veterans Advantage brand, and scaling ongoing development to new high-potential affinity audiences.
• Conduct extensive market research to understand target audiences and their needs.
• Develop a strong brand positioning that resonates with target audiences.
• Strengthen brand awareness by implementing a consistent brand voice and messaging across all channels.
• Conceptualize and deploy creative and messaging that effectively communicate the brand's value proposition.
• Ensure that all brand communications and designs are aligned with the overall brand strategy and design system.
• Develop and implement different strategies to improve brand performance in critical areas such as email, social media, advertising campaigns, affiliates, SEO, and partner referral marketing.
• Supervise the growth of our new brand marketing team.
• Collaborate with other departments such as product development, business development and revenue operations to ensure the brand strategy is integrated into all aspects of the business.
• Navigate the many considerations that come with the rebrand outside of B2C, including how to engage with B2B customers, partners, and clients.
• Develop and implement brand strategies that align with organizational goals

Requirements

• Degree in business, marketing, branding, communication, or related field required.
• At least 5 years of experience in brand strategy, with a proven track record of success
• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.

At 30 Days: Foundations

• Complete orientation and onboarding process, meet with team members and key stakeholders.
• Familiarize yourself with the company's history, product & service offerings and current target audience.
• Review current brand, strategy for the new brand, market research, and performance metrics.
• Conduct extensive market research to understand our new target audiences and their needs.
• Start formulating a comprehensive brand rollout strategy for the WeSalute brand, including KPIs to measure the success of the new brand launch for both B2B and B2C.

At 60 Days: Preparation

• Finalize the comprehensive brand rollout strategy for WeSalute brand launch and present it to the marketing and executive teams for feedback.
• Strengthen brand awareness by implementing a consistent brand voice and messaging across all channels.
• Present a vision for how creative assets and messaging effectively communicate the new brand's value proposition for B2B and B2C.
• Collaborate with the marketing team to develop a plan to improve brand performance in critical areas such as email, social media, site analytics, advertising campaigns, affiliates, SEO, and referral marketing.
• Collaborate with RevenueOps and Business Development teams for enhancing the new WeSalute for our B2B audiences.

At 90 Days: Execution

• Implement the new WeSalute brand rollout, monitor KPIs for adjustments that may be necessary.
• Create a long-term, post-launch plan to improve brand performance in critical areas such as email, social media, advertising campaigns, affiliates, SEO, and partner referral marketing.
• Provide guidance to the marketing team to ensure that all brand communications are aligned with the overall brand strategy and design system.
• Collaborate with other departments such as CustomerOps, ProductOps and RevenueOps to ensure the brand strategy is integrated into all aspects of the business.
• Navigate the many considerations that come with the B2C rebrand for B2B, including how to engage with vendors, partners, and clients, and iterate the new brand for each of our new affinity markets.
• Present a progress report to the executive team and provide recommendations for further improvements.

Salary Range: $75,000k-$85,000k

Our Culture

Be growth-minded. Analyze and read everything. Don’t be afraid to ask questions. Never stop learning, whether it’s a skill, a marketplace, about the customer, the industry, the world. Share your knowledge with the team and encourage reflection.

Be empathetic. Recognize your fellow team members’ efforts. Respect different voices. Welcome unique points of view. Strive to understand, not just accept. Remain humble and champion each other.

Be fearlessly creative. Embrace autonomy, an entrepreneurial attitude, and risk-taking. Stand up for your scariest ideas. Disregard the way things have always been done in favor of the better, the bigger, and the downright best ways to get stuff done. Challenge the status quo. Make new things happen.

Be responsible. What you do is part of who you are. Own your decisions. Take action. Don’t set it and forget it. The ball is always in your court. Be accountable. You might not be the best person to fix everything but nothing is ever “not your problem.”

Be honest. Embed trust in everything you do. Work with integrity. Be trusted to do the right thing at the right time.

Be patient. There is no magic bullet. Keep focused on the goal. Resiliency is the key to achieving success one step at a time. Be persistent in achieving results.

Alignment

If the following business and technology subjects peak your interest or expertise, we encourage you to apply. Achieving our mission requires a wide range of expertise and there are plenty of opportunities to become well versed on subjects such as these and more.

- Marketplace Business Models

- Subscription Services

- Customer Experience (“CX”)

- Software-as-a-Service (“B2B SaaS”)

- Trust & Security

- Identity & Verification (“Progressive Identity/KYC/AML”)

- Advertising & Marketing Technologies (“AdTech”)

- Financial Technologies (“FinTech”)

- API Economy & Developer Experiences (“DX”)

- AI/ML

Remote Workspace

WeSalute operations in a 100% globally distributed remote first workspace (No Hybrid). We treat our productivity suite like our office and take great pride in its operations. Our official timezone is Mountain Standard Time (“MST”) and we ask all Team Members to have at a minimum of four hours of overlap with this timezone. Being a globally distributed team and remote first organization we operate a Zero Trust Model and focus on SOC2 compliance.

- Apple Workstation

- Cloudflare Zero Trust

- Google Workspace

- Slack

- Atlassian Suite

- GitHub

- Miro

- Vanta

- Namely

Technologies

Technology choices impact our daily productivity and outcomes. Thus, we’ve taken great care to choose the right tools for the job and create the best developer experience we can. Here’s a preview of our environment and preview of our technology decisions.

- Google Cloud/ Firebase/ Cloud Run/ Cloudflare

- Typescript/ React/ NextJS/ NestJS/ NodeJS/ PHP(Drupal/Symfony)

- Drupal CMS

- Segment/ dbt/ BigQuery/ Looker/ Amplitude

- Stripe

- Kustomer/ Salesforce Sales Cloud

- Terraform

Benefits

Full-Time (United States)

The following benefits are applicable to full time permanent employees at WeSalute located in the United States.

Time Off

- Paid Time Off ("PTO") starting at 15 Days

- Federal Holidays (11 Days)

- Parental Leave

- Bereavement Leave

- Jury Duty Leave

- Unpaid Time Off ("UTO")

Healthcare

- High Deductible (“HDHP”) Healthcare Insurance (premiums and out-of-pocket are paid by WeSalute via HRA (zero in-network out of pocket expenses))

- Company Funded Health Reimbursement Account (“HRA”)

- Company Matched Flexible Spending Account (“FSA”) (Eligible after 6 Months of Employment)

Retirement & Bonus

- 401(k) Retirement Plan (Eligible after 1 Year of Employment)

- Bonus Eligibility

Additional Benefits

- Custom Personal Financial Planning

- Employee Recognition Program

- 1Password Families

Part-Time (United States)

The following benefits are applicable to part-time hourly employees at WeSalute located in the United States.

Time Off

- Unpaid Time Off ("UTO")

- Federal Holidays (7 Days)

- Parental Leave

- Bereavement Leave

- Jury Duty Leave

Retirement

- 401(k) Retirement Plan (Eligible after 1 Year of Employment)

Additional Benefits

- Custom Personal Financial Planning

- Employee Recognition Program

- 1Password Families

Full-Time (International)

The following benefits are applicable to full time employees of WeSalute country-specific employer of record and depending on the nationality of the employee.

- Employer of Record ("EoR") Employment

- Paid Country Specific National Holidays

- Bonus Eligibility

- Country Specific Compliant Employment (Pensions, Taxes, etc.)

- 1Password Families

Contractors (International)

The following benefits are applicable to contractors of WeSalute country-specific employer of record, backed by a contractor agreement, and depending on the nationality of the employee.

- Fixed Rate Contracts

- Paid Country Specific National Holidays

- 1Password Families

Internet Access Requirement

As a technology services company internet access and high-speed internet is a requirement to perform employment duties. As part of the interview process you may be asked to prove your current internet connection is reliable and of sufficient speed to perform in our Remote Workspace. This evaluation is performed through a Cloudflare Speed Testand you'll be asked to provide a screenshot of your connection. Team Members are encouraged to work any suitable location as part of their employment with WeSalute as long as they are able to meet Internet Access Requirements and the following internet connectivity metrics are performant:

- Download Speed (Mbps)

- Upload Speed (Mbps)

- Latency (ms)

- Jitter (ms)

Equal Employment Opportunity

WeSalute is an equal opportunity employer. Employment at WeSalute is based solely on a person's merit and qualifications directly related to professional competence. WeSalute does not discriminate against any Team Member or candidate because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

It is WeSalute policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. The Company's EEO policy, as well as its affirmative action obligations, includes the full & complete support of the Company, including its Chief Executive Officer. Because it's just the right thing to do. We hope you think so, too.

Learn more about the EEOC's "Equal Employment Opportunity is The Law" (PDF Link) we abide by.

Compensation Transparency

WeSalute complies with all local and state laws on pay transparency, including but not limited to salary ranges, pay scales, and benefits. If Compensation is missing from this job post, please email us at recruiting@wesalute.com.

Non-Solicitation

WeSalute does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between WeSalute and the recruitment agency or party requesting payment of a fee.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Schedule:

• 8 hour shift

Work Location: Remote

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