Brand Marketing Lead - Boost Mobile
Job description
At Boost Mobile, we deliver value without compromise, continually redefining what’s possible from a mobile carrier for more than 9 million customers.
Our teams reimagine connectivity through new platforms, new business models and new ways of thinking. Today, we’re building a multi-brand wireless telco alongside DISH and its first-of-a-kind network to upend the retail market and deliver groundbreaking new experiences for all.
Together, we’ll draw on our legacies of disruption to change the way the world communicates.
As part of our Brand Marketing team, you'll blend best-in-class storytelling, innovative and creative advertising and communications, solid and unwavering collaboration across the org, and you’ll lend your voice to the future of retail wireless.
Job Duties and Responsibilities:
Manage and optimize effective marketing activities/projects (campaigns, tentpole activations, merchandising, etc.) that create high levels of engagement, growth, and revenue- Lead the strategy, execution, and reporting of integrated marketing plans (develop positioning, copy, and content that drive unaided awareness, customer pull, and brand affinity)
- Collaborate with internal cross-functional teams like the creative team, local marketing, project management, retail merchandising, social media, legal, customer base management, digital and app teams, new business development, and more for all Brand activities
- Develop business cases, proposals, and target KPIs for marketing programs and campaigns in order to make recommendations to executive leadership for their review and funding approval
- Assist in the identification, vetting, and implementation of internal and external business partners as needed and coordinate with key stakeholders to build new business partnerships
- Partner with Consumer Insights team for awareness of changing market trends, industry insights, competitive analysis, and consumer attitudes & opinions to serve as a thought leader and subject matter expert to support Brand recommendations
- BA or MBA in Business, Marketing or related field
- 5+ years of brand marketing experience
- Excellent project management skills; ability to multitask and prioritize
- Excellent organizational, and written/verbal communication skills
- Strong problem solving and critical thinking skills
- Adept at building and maintaining relationships across the organization; leverage different teams to meet tight deadlines, overcome obstacles, and drive cohesion
- Telecom, 5G, IoT, or other consumer tech experience is a plus, but other industries will be considered
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
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