At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Do you want to help create and market toys that are beloved by fans around the world? Are you a longtime lover of the Robots in Disguise? Do you often find yourself shouting “ROLL OUT!”? If so, you may be the marketer we are looking for!

We have an immediate need for a detail-oriented, innovative consumer marketer, and brand developer to lead the product development and line planning activities as well as marketing processes to drive our high-profile franchise brand of TRANSFORMERS. In this role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, operations, regional marketing, digital marketing, public relations, global consumer insights, and franchise team) on all phases of toy product development and toy marketing for the TRANSFORMERS KID business. The successful candidate will need to be a proactive, high energy, collaborative and responsive team member with an approach that combines strong creative skill with analytically based judgment, you will build and maximize best practices to enable the business to meet and/or exceed brand goals. Top candidates will have a background in product development, marketing, and entertaining consumers through best-in-class product experiences.

A Day in the life of the Brand Manager Global Brand Development & Marketing - Transformers:

• Collaborate closely with cross-functional teams, including Design & Development, Brand Writing, Packaging, Engineering, Costing and Finance to bring excellent and profitable product to market.
• Demonstrate strategic and creative thought leadership and apply consumer and social insights to drive product innovations.
• Be the global consumer insights and competitive market segment specialist to contribute to insight-led product development; leading product-specific research initiatives.
• Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide guidance on local plans.
• Own & navigate critical data entry and forecasting information; additionally, ensuring the integrity of that information throughout internal systems across the portfolio.
• Deliver highly impactful presentations to internal team members, partners and retail accounts.
• Provide timely and consistent communication of brand activity and key information to internal business partners.
• Analyze data and share insights on product performance and marketing impact.
• Partner with marketing partners on regional marketing and merchandising activities relative to category plan.
• Lead the development of our overall go-to-market strategy.

What you'll bring:

• Bachelor’s Degree in Marketing, Advertising, or related field; 5+ years prior work experience
• A proactive, enthusiastic, and collaborative approach, and curiosity and eagerness to learn and problem-solve across the business
• Ability to work both autonomously as well as part of a team
• Highly diligent and driven nature to execute with excellence
• An enterprising spirit and strong interest to express and develop your creative and financial abilities
• A consumer-centric mentality, with the ability to get into their minds to make recommendations that guide the brand
• Analytical skills: Experience in analyzing POS, NPD, and other data-reporting systems; Ability to understand and interpret qualitative data relating to our consumers and brands
• Presentation skills: Capability to provide information in a compelling way using story to persuade an audience.
• Strong relationship skills

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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