At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Are you ready to step up to the plate? Do you enjoy working on products that Fans are passionate about and look for the next big thing that Fans will care about? The Action Brands team has an immediate opening for the next outstanding global brand marketer! You will play an active role in crafting insightful product strategies and creative go to market stories for the most recognizable brands in the world. You will drive new opportunities through business modelling, partner negotiations, and product line planning as we partner to bring to life some of the most iconic brands and introduce new ones. Ideally you are a strategic & entrepreneurial leader with a bold spirit! A creative mind and financial acuity will help you build foundational insights on how to grow the business; and a strategic approach will help us gain alignment on new key initiatives as we build our portfolio of partners. We are looking for a leader to bring insights on what’s new and cool in the entertainment and pop culture world with the ability to translate those opportunities into new revenues streams for the business. Being a consumer of media and a fan of sports and pop culture is a requirement.

A day in the life of a Brand Manager - Starting Lineup:

As a digital-first problem solver, innovative consumer marketer, and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy for the licensed product segments within the Action Brands Portfolio. In this role, you will:

• Partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) to complete key brand initiatives, including finding innovative ways create incremental growth opportunities.
• Demonstrate strategic and creative thought leadership and apply consumer and social insights to drive product innovations. You are an internal influencer who can put thoughts into action.
• Assist in the creation of consumer facing assets for advertising and marketing messaging. Provide timely and consistent communication of brand activity and key information to internal business partners.
• Partner with regional marketing teams to understand business needs, retailer trends & challenges, share methodologies, identify growth opportunities, and provide guidance on local plans.
• Lead the development of the go-to-market product strategy and supporting marketing materials.
• Ownership and navigation of all internal systems and processes to ensure product lines are set up for success with a focus on accuracy and timeliness.

What you’ll bring:

• Minimum of 5 years of progressive experience supporting a fully integrated marketing program, or equivalent
• Bachelor’s Degree in Marketing, Advertising or related field, or equivalent.
• MBA preferred
• Consumer Products experience is required
• Shown ability to use insight into strategy & innovation
• Ability to collaborate cross-functionally
• Strong project management abilities
• Digital first approach
• Business and financial foresight including analytical skills

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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