Vice President, Commercial, Retail & QSR

Hybrid- NYC or Culver City, CA or Boston, MA or Tampa, FL, or Indy

MarketCast offers a powerful combination of consumer research, data science, and advanced analytics to help marketers discover, measure, and grow fandom for brands, products, and media content. We believe in the power of marketing fandom. Fandom is every brand’s superpower. It’s about the passion and emotional connections people have for the products, entertainment, and sports they love. Some fans spend every waking hour engaging with and talking about the focus of their fandom. Others display fandom in more subtle ways. No matter what types of fans you attract, you need to acknowledge, understand, and nurture them.

As a true full-service agency – research, insights, tracking, social, data science and more – we are perfectly positioned to solve unique (and fascinating) business challenges. We’re looking for passionate, curious, hungry people to join the team and help change the world – one research question at a time.

#FandomIsOurJam

We’re looking for the candidate who will:

• Be a business development professional with a solid sales acumen who will bring to the table a winning attitude.
• Grow MarketCast’s portfolio through strategic business development - obtaining new clients, increasing the size of existing accounts, and bringing in your own clients.
• Thoughtfully identify potential clients through diligent research, trend analysis, and industry networking.
• Work closely and collaboratively with the marketing and research teams to access senior-level decision-makers at target companies.
• Build and maintain a strong understanding of MarketCast’s current projects, products, and services.
• Seamlessly sell projects across all of our capabilities showcasing MarketCast expertise building holistic solutions for clients.
• Strategically manage existing accounts and proactively consult with clients to identify new areas of opportunities and pair MarketCast capabilities accordingly.
• Develop strong POVs and marketing content for the Retail & QSR landscape, focusing on staying abreast of industry trends becoming a thought leader amongst current and new clients.
• Lead innovative and strategic initiatives, projects, and workflows, as needed.

It’ll be helpful if:

• You possess minimum 10 years of experience selling data, research, insights, consultative solutions offerings to enterprise size companies (B2B).
• You are a dynamic self-starter with a collaborative mind-set who comes to work every day excited to play a major role in growing a successful business.
• You have a passion for sales, the Retail & QSR categories, and for helping MarketCast achieve our full potential.
• You have “presence” in a room, impressing clients with your innovative ideas and business acumen, while still being able to ask tough questions.
• You are someone who is creative in tackling complex client challenges and is never afraid to come up with unique solutions.
• You realize that the devil is in the details, but not lose sight of the big picture.
• You have a relevant client network to support MarketCast’s expansion into new accounts.
• You have a proven history of strong professional leadership, including an exceptional track record in client management and revenue growth.
• You are a team player who understands that when we build together, we all win!
• You are willing to get your hands dirty and have an “I’ll take care of it” attitude.
• You have a keen interest in learning every day, particularly about business, marketing, technology, and the threads that connect them.
• You have a positive mindset towards change.
• You embrace goal setting and hunger exceeding your targets.

Note: This role typically requires up to 30% travel.

Benefits and Perks:

• Medical, Dental, Vision
• 401(k) with company match
• Freedom Leave
• Wellness plan and events
• Professional Growth
• Incentive Plan
• And, more..

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Values:

Curiosity Makes Us Tick

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Check us out: www.marketcast.com

Per the pay transparency law, the hiring range for this position is $150,000 to $200,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill-set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, free access to the HealthJoy, Everyday Inclusion, Peloton, and Calm Apps, 401K match from day one, “freedom time off”, career and personal growth outlets, and a robust health & wellness program. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligations.

At Marketcast, we believe in the power of fandom. Whether you’re a gaming company creating your next must-play game, a studio developing the next blockbuster, a streamer changing the game, or a beverage brand seeking to disrupt the grocery aisle, we deliver data-driven research and insights to move the needle.

As a truly full-service agency – research, insights, tracking, social, data science, and more – we are perfectly positioned to solve unique (and fascinating) business challenges. We’re looking for passionate, curious, hungry people to join the team and help change the world – one research question at a time.

#FandomIsOurJam

We’re looking for someone who will:

• Develop and implement a strategic plan that will grow our company’s foray in RETAIL & RESTAURANTS through new business development, across existing and new clients. This role will report into the Corporate SVP & General Manager, Commercial Leader of Sports, Lifestyle, Auto & Brands and will be working with either the advertising, marketing, research, or propduct innovation departments, as well as agencies who work with brand decision makers in that space.
• Foster strong C-Suite client engagement to position MarketCast as a leader in research innovation and insights, and expand the slate of client stakeholder groups.
• Achieve set financial targets, within the first 12 months.
• Strategically identify potential clients and sub-industries through diligent research, trend analysis and industry networking and then work closely and collaboratively with team MarketCast to leverage existing relationships to access senior level decision makers
• Lead the strategy, crafting, and presentation of MarketCast capabilities either in response to RFPs and/or as a proactive sales and marketing strategy; while still having the ability to independently create detailed proposals.
• Build and maintain a strong understanding of MarketCast’s current projects, products, and services; highlight and showcase MarketCast portfolio of project work in corporate/brand projects
• Consult with corporate clients to identify new potential MarketCast service opportunities and/or product offerings

It’ll be helpful if you:

• Come to work every day excited to play a major role in building a passionate business for sales, for people, and for helping MarketCast achieve its potential
• Have 20+ years of experience working in the RETAIL & RESTAURANTS industries, in a sales or account management role at a growing company, with direct experience selling primary research, advertising solutions, data science and advanced analytics offerings
• Successful track record supporting client relationships through effective partnerships with internal and external client teams; working in a highly matrixed environment is essential
• Have experience working in delivering research insights; including but not limited to qualitative and quantitative research. Likewise, have experience in a commercial role successfully selling said services.
• Realize that the devil is in the details, but not lose sight of the big picture
• Have an understanding and passion for using research to solve complex problems
• A knack for the Socratic approach, questioning what is said in order to understand root cause. A keen listener with a consultative mind-set.
• Have a solid existing client network to immediately support the company’s expansion into new client accounts, on day 1.
• Have a positive attitude towards change and recognizes that such occurrences are inevitable and through change comes opportunities for development and growth.
• Have a proven history of strong professional growth, leadership and mentorship, including an exceptional track record in client management and growth
• Embrace goal setting and exceeding targets.
• Be a team player who understands that when we build together and knowledge share, we all win
• A keen interest in learning every day, particularly about business, marketing, sponsorship, and the threads that connect them
• Understand the macro issues and trends impacting both our clients’ industries and indeed the client itself.

Benefits and Perks:

• Medical, Dental, Vision
• 401(k) with company match
• Freedom Leave
• Wellness plan and events
• Professional Growth
• And, more..

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small-batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science, and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Values:

Curiosity Makes Us Tick

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Check us out: www.marketcast.com

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligations.