Job description

Shaw Industries Group, Inc. is one of the world's largest carpet manufacturers and is headquartered in Dalton, GA. Shaw is a subsidiary of Berkshire Hathaway.

Scope:

The Digital Sales & Marketing Architect is a new role we will add to our highly performing technology organization. Reporting into the VP of Sales, Marketing and Administrative Technology, this role will be accountable for proactively and holistically leading solution architecture activities that will guide the direction and development of the strategic roadmap across business partners, stakeholders and technology Enterprise Architecture. This role has a deep focus in the Digital Sales & Marketing, Web, eCommerce, Customer Experience (CX) systems, roadmaps, and IT strategy.

The Shaw Digital Sales & Marketing Architect will leverage current state systems landscapes, directing and developing future state strategies and approaches in collaboration with other IT and business subject matter experts. This role is strategic in nature and will focus on strong collaboration and engagement across the Shaw enterprise.

The Ideal candidate will make a real difference to business success and influence the way the company operates by identifying and defining innovative, scalable, and secure technology solutions.

Strategic Responsibilities:

● Lead the design, standards, governance, and implementation consultation for various areas of Digital Sales & Marketing, eCommerce, and Customer Experience (CX) strategy and technology platforms.

● Lead and facilitate the research, evaluation, and selection of software technology and product standards, as well as the design of standard configurations. Technologies may include marketing automation, eCommerce, Customer Relationship Management (CRM), Digital Asset Management (DAM), Content Management Systems (CMS), Voice of the Customer (VOC), chatbots, social listening, digital analytics, website portfolio management, tag management, Search Engine Optimization (SEO), Business Process Mapping (BPM), Product Information Management (PIM), customer journey mapping, etc.

● Partner closely with the IT Marketing, Sales, analysts, project managers, leadership, and business partners to collaboratively define high-level migration plans to address the gaps between the current and future state, typically in sync with the IT budgeting or other capital planning processes.

● Understand, advocate, and augment the business and IT strategies – and, more specifically, technology architecture development and delivery

● Participate and provide thought leadership in the Enterprise Architecture review process, other technology architecture team members, project teams and staff in various IT functional areas as needed and ensure architecture compliance to standards.

Relationship and Functional Responsibilities -

● Provide strategic landscape assessment to drive capability development within each technology pillar and champion success by identifying contribution towards strategic objectives

● Partner with stakeholder teams across business units (e.g. marketing, sales, trade, finance) to document use cases and frame opportunities, benefits, and risks to decide on a course of action

● Manage internal and external business relationships, expectations and stay current with stakeholder needs and strategies by developing a communication process

● Liaison and collaborate between key stakeholders and IT shared services on support and maintenance transition activities to ensure quality of systems

● Evaluate and conduct research on systems and platforms through RFI/RFP processes to optimize total cost of ownership and value to the organization

● Provide architecture and systems processing guidance ensuring the efficiency, security, and support of the enterprise architecture compliance

● Determine and implement build versus buy strategies, mentor personnel, and internalization of the overall business strategy

● Document business requirements and detailed functional and technical specifications from multi-department stakeholders for review and delivery to the development team using traditional waterfall model as well as develop epics, user stories, and their acceptance criteria for agile delivery

● Participate in project delivery and process optimization to support the execution of projects using various project methodologies such as traditional waterfall, agile, and hybrid

● Ability to take a topic of higher complexity and break it into topics that are digestible by technical and non-technical stakeholders

● Handle multiple engagements simultaneously without compromising accountability or reducing level of engagement

● Provide guidance feedback to more junior analysts within the team to elevate their level of capabilities

Requirements:

● Bachelor’s degree in Computer Science, Information Systems or other technical area

● 8+ years of progressive experience in Information Systems or related area with proven experience developing eCommerce and digital marketing technical solutions

● 5+ years of experience with Marketing / Sales systems, preferably as an IT architect, with strong knowledge of B2B and B2C digital marketing, ecommerce, and customer engagement experience to conceptualize, design, and consult on implement cross a variety of digital channels, platforms, and solutions (websites, social, ecommerce, localization, global scalability, etc.)

● Excellent verbal, presentation, and written communication skills with demonstrated ability to tell the “story.” Experience communicating technical information to stakeholders, peers, management, and non-technical team members. Experience communicating functional requirements to highly technical team members.

● Digital Asset Management (DAM) platforms, eCommerce, Content Management Systems (CMS), Product Information Management (PIM) platforms, Voice of the Customer (VOC), social listening, Business Process Mapping (BPM), customer journey mapping, and multiple processes including but not limited to digital marketing, customer relationship management, etc.

● 5+ years of experience in data architecture, business intelligence and/or consulting services, implementation, customer facing, vendor management and project management

● Ability to handle many projects simultaneously in a high-paced environment

● Experience with data visualization tools (Tableau, Power BI, etc.)

● Basic knowledge of ServiceNow and User Experience

This position is a hybrid role, requiring an ability and willingness to travel to various Shaw locations when needed to attend in-person events. Anticipated in-person events will be at least quarterly and potentially monthly.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Compensation package:

• Bonus pay

Experience level:

• 10 years

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Please elaborate on experience implementing and supporting Sales & Marketing solutions in a large-scale environment.
• Please provide a list of some technologies you have worked with or have awareness of.

Experience:

• Leadership: 10 years (Preferred)
• implementing and supporting Sales & Marketing solutions: 4 years (Required)

Work Location: Remote

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