Company Profile:

Barcel USA is the snack division of Grupo Bimbo located in the US. We are an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets within U.S. territory. We manufacture, distribute and sell a great selection of innovative snacks offering a mix of unique, spicy products elaborated with the highest quality standards. Barcel brands include our top products: Takis, Stix, Kettlez, Waves, Chipzz, Pop, Hot Nuts, Sanissimo, etc.

For more information visit www.barcel-usa.com

Position summary:

Barcel USA is looking to hire a dynamic Jr. Shopper Marketing Manager who will champion key strategic company pillars to drive the acceleration and growth of our brands. This role will guide the execution of General Market and Hispanic shopper marketing initiatives across the path to purchase. This person is a strategic, highly analytical, marketing professional with a strong sense of urgency and the ability to work independently in a fast-paced environment.

Shopper Marketing is an integral component of our integrated trade marketing approach, driving category, brand and share growth with our top retailers. Shopper marketing amplifies our brand’s strategies and marries them with each retailer’s strategic priorities to ultimately develop insight-driven programming to drive household penetration on our strategic brands.

The Shopper Marketing Manager is responsible for developing insights for brands and retailers, working with the agency to develop insight-based programs and sell-in the programs with the Account Executives. The associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper and retail insights. This position will collaborate cross-functionally with Category Management, Sales, Brand Marketing, Finance, E-commerce and the Shopper Marketing Agency.

The right candidate will have positive energy, a high level of focus and commitment, and a true team sprit attitude! They will have a demonstrated track record of insights and trade marketing activation development and is not afraid to roll up their sleeves.

Key Responsibilities

• 
  Manage & Customize Shopper Programs for Large format, Small format and Drug working with National Accounts and DSD team to leverage and create accountability in every program.
• Manage Timelines & Relationship with Shopper Partners
• Work with DSD on accountability of each program.
• Analyze various shopper and consumer research, data and insight tools to develop high value shopper marketing solutions and programs for our retailers that support each brands marketing strategy.
• Manage account-specific shopper marketing programs from inception to implementation by working with customers, sales, E-Commerce, brand marketing, agency, etc., to ensure national strategy is executed at the retail level.
• Develop strong, collaborative partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy, innovation and white space growth opportunities through retailer/shopper insights
• In partnership with the sales team, lead development, implementation, and execution of shopper strategy through planning, budgeting and ongoing with key stakeholders.
• Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.
• Engage Marketing team with sales and retailer feedback.
• Manage the development of promotional materials with internal teams and ensure proper execution at retail such as creative implementation for retail-specific programs/events.
• Leads the development and implementation of shopper marketing tactics and materials to support key activation plans (i.e. brochures, sell sheets, in-store signage/displays, print & digital coupons, etc.)
• Manages key strategic partnerships, negotiates agreements, and foster on-going partner relationships in support of the shopper marketing agenda and plan.
• Partners with the digital team to activate campaigns that drive engagement across the shopper journey.
• Analyzes performance and provides recaps for shopper marketing programs and retail/account specific programs. Translate learnings into actionable recommendations.
• Performs other duties as assigned or required.

Performance Indicators :

Displays and racks produce v/s Rack distributed v/s Racks placed

Key Behavioral Competencies:

• Entrepreneurial mindset: The candidate would have the ability to be extremely flexible in a fast-paced, ever-changing environment, is a driver who has the confidence to build strong relationships with top retailers, and who collaborates effectively in a cross-functional team setting.
• Collaborative: The candidate would seamlessly with multiple stakeholders internally, cross-functionally and externally.
• Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.
• Data Driven: The candidate would have strong analytical skills and the ability to manipulate data and develop findings from multiple sources.
• Strong Communicator: The candidate would have strong communication skills to share, update and present information in a clear and simple manner.
• Organized: Possesses strong Project Management skills

Skills:

• Understanding of Hispanic market and retail landscape.
• Advanced analytics, digitally and omni-channel savvy.
• Strong project management skills with attention to detail, trouble-shooting and problem-solving skills; strategic skill sets based on a combination of fact-based shopper data and qualitative data to create customer visions for sustained business growth.
• Strong knowledge of analyzing syndicated data scanned (Nielsen, IRI, 84.51)
• Critical thinker with a sense of curiosity and connecting and translating data sources, insights, and research into tangible selling stories.
• Advanced Excel and PowerPoint skills required, specifically in creating high-impact, visual presentations
• Energetic, team player who excels in a fast-paced environment
• Ability to manage multiple projects and timelines with sense of urgency and follow-thru
• Self-starter with personal ownership of results who works independently and is highly self-motivated; goal-oriented.
• Excellent organizational, interpersonal, communication (written/verbal) and presentation skills. Bilingual preferred.
• Proactively identifies opportunities and gaps and communicates them to Supervisor.
• Anticipates and solves problems in a calm and methodical manner.
• Up to 30% travel required.

Education/Experience

Bachelor’s Degree in marketing, Business or equivalent is preferred.

Minimum 2 years of relevant experience in a trade marketing or retail environment.

Background in Sales is highly recommended.

• Experience with IRI/Nielsen preferred.
• CPG food and beverage preferred. Retail/Trade marketing knowledge of top tier grocery and mass accounts a plus.

Excellent writing and verbal communication skills.

Ability to work under stressful situations and tight deadlines.

Excellent customer service and follow-up skills.

Presentation and negotiation Skills.

Detail oriented with administrative skills. Demonstrate initiative.

Ability to organize and manage multiple, time-sensitive projects .Ability to work in a fast pace environment.

Excel and Power Point.

Availability to travel: Inside the Country 30%.