Job description
About Twill
Happify Health is now Twill, The Intelligent Healing Company.
Twill is shortening the gap between need and care by creating digital-first tools that are as connected as the body and mind. We intelligently guide each person to the care they need, when they need it, in the way they want.
We do this by developing Sequences™ which are configurable care experiences tailored to meet the needs of customers, the medical conditions they cover, and the populations they serve. Sequences combine evidence-based digital therapeutics and well-being products, care communities, coaching, and third-party services on a clinical-grade platform designed to work seamlessly with the customer's existing digital solutions and resources. This enables a more precise, personalized and seamless care experience, at scale.
We're building a collaborative environment that weaves scientists, clinicians, behavior change experts, content creators, and game makers together, to develop Sequences and transform the care experience.
Join Twill as we usher in a new era of care.
- Please note that there have been cases of scams targeting candidates by individuals pretending to work at Twill (Formerly Happify Health). We will never ask you to share financial information to participate in our recruiting process. If you suspect that you've been contacted by a scammer, please consider filing a report with law enforcement. If you'd like to verify an email you received from us, please write us at verify@twill.health
About the Role
Twill is hiring a talented Growth Marketing Manager to assume hands-on management and execution of paid marketing strategies. You will focus on activating and scaling paid and organic (SEO/ASO) channels efficiently across Twill's major business lines and DTC products. This role will report to the Sr. Growth Marketing Manager.
The ideal candidate will be highly analytical and detail-oriented with a thorough understanding of digital marketing channels and user touch points across web and app.
This role is open to remote candidates, with a preference for candidates based in New York. #LI-Remote
Responsibilities
- Develop growth media strategy in partnership with Sr. Growth Marketing Manager.
- Work with Sr. Growth Marketing Manager and VP of DTC Marketing on larger product initiatives.
- Collaborate with cross-functional teams, including product, finance, and sales to align marketing initiatives with business revenue goals.
- Have a pulse on performance metrics. Analyze data and funnels to understand campaign performance, optimize marketing efforts, and prepare performance analysis reports that identify areas of opportunity.
- Using technical tools and systems, such as analytics platforms and reporting tools, to track and report on paid marketing performance and ASO/SEO changes. Ability to understand attribution-related nuances between app and web.
- Develop and execute a creative testing roadmap to improve engagement and CVR, CPA, and CAC.
- Ability to manage agency relationships by setting goals, providing media assets, and performance feedback.
- Ability to manage budgets and resources effectively to ensure maximum return on investment with previous experience managing a minimum of $250K+ monthly budgets.
Qualifications
- Relevant academic background in marketing, communications, or public health.
- Proven success in marketing and/or communications with increasing levels of responsibility.
- Hands-on experience in Meta, Google Adwords, and other Ad Networks.
- Experience with Google Analytics or other web analytics tools to monitor performance/metrics and track KPIs.
- Experience with MMPs and a strong understanding of app and web attribution is preferred.
- Strong project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
- Ability to thrive in a fast-paced, technical, and mission-focused environment
The base salary range for this position is $100,000 to $120,000/year. In addition to base salary, Twill offers equity, benefits, and perks as part of the total compensation package.
Twill values candidates with different backgrounds, experiences, and perspectives. We do not discriminate based upon ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We're committed to building a company that is an inclusive environment for all.
There have been cases of scams targeting candidates by individuals pretending to work at Twill (Formerly Happify Health). We will never ask you to share financial information to participate in our recruiting process. If you suspect that you've been contacted by a scammer, please consider filing a report with law enforcement. If you'd like to verify an email you received from Twill, please write us at verify@twill.health
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