Job description
Why join us?
Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
The MillerKnoll Retail Email Marketing Specialist will be responsible to support and manage email and SMS programs within our family of global retail brands: Herman Miller, Knoll, Design Within Reach, HAY, Muuto, and Fully. In the role you will be responsible for end-to-end campaign execution across email and SMS, including defining customer journeys and lifecycle stages to develop compelling, on-brand marketing campaigns that drive engagement, loyalty, retention, and sales.
What you’ll do:
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Manage the day-to-day strategy and deployment of email and SMS (program to be added this coming year). Ensure all messages are built, tested and deployed properly leveraging best practices and learnings.
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Partner with cross-functional Marketing, CRM, eCommerce, Stores and Customer Service leads to develop messaging strategy and calendar, maximizing opportunities to drive engagement, frequency, retention, reactivation, sales, AOV and LTV. Ensure cross-functional alignment to provide a consistent customer experience across each campaign and channel.
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Participate in the Seasonal Planning Process to ensure email and SMS strategy and messaging is developed as part of the integrated marketing calendar.
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Maintain a customer-centric viewpoint to assess and plan communication at each lifecycle stage, implementing segmented, multi-touch campaigns leveraging predictive technology and dynamic content. Identify gaps and obstacles in the customer experience and execute communication strategies to improve the customer journey.
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Track and analyze campaigns, measuring effectiveness & ROI, for all types of email and SMS messaging. Report on performance on a weekly, quarterly basis and ad hoc basis as needed. Continually work to improve all KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns.
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Develop test-and-learn practices. Identify opportunities to A/B test campaigns with the goal of optimizing engagement and conversion metrics.
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Optimize lead capture and conversion.
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Ensure compliance with internal guidelines and best practices including CAN-SPAM, GDPR, and CCPA.
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Work cross-functionally to support other business units such as Trade, Wholesale and Contract with email campaigns when applicable.
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Manage relevant agencies and technology partners. Ensure quarterly business reviews are executed are presented with actionable insights to cross-functional partners and leadership.
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Provide email marketing thought leadership: strong understanding of best-in-class email and SMS marketing, new tools and software, and desire/ability to create a best-in-class programs.
Does this sound like you?
This might be you if you have the following skills and abilities...
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BA/BS required.
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3+ years of email marketing experience for a retail brand.
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In-depth knowledge of email marketing and best practices; including segmentation and developing automated lifecycle programs.
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Proactive and resourceful self-starter with excellent problem-solving skills, exceptional attention to detail, and effective communications skills.
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Strong organizational and time management skills.
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Self-motivated and ability to work under tight deadlines.
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Thrives in fluid, demanding environments and can juggle competing high-priority projects.
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Ability to build relationships and collaborate across functional areas within the company.
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Can comfortably and effectively collaborate with cross-functional partners.
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Strong analytics skills using data to tackle problems and translate results into recommendations.
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Experience with CDP or CRM software a plus.
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Basic HTML and SQL experience preferred.
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Ability to work as necessary during non-office hours (this may include: weekends, mornings, and evenings) when necessary.
MillerKnoll Retail provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, marital
status, national
origin, ancestry, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws, and prohibits discrimination and harassment of any type.
Who We Hire?
Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.
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