Job description
Overview:
As Copywriter you will work closely with the marketing and creative teams to bring our brands to life across all customer touchpoints. You will play a key role with the rest of the creative team in developing engaging, high quality digital campaigns that help to maximize revenues, increase retention and strengthen our brand in the marketplace.
Responsibilities:
- Copywriting for both digital and offline marketing initiatives, including email campaigns, banner advertisements, site content, print and web-branded materials, and infographics.
- Supporting CRM initiatives with persuasive copy that motivates recipients to take action.
- Providing customized messaging strategies and copy based on defined customer segments, shared knowledge of user behavior, and best practice standards.
- Collaborating with creative team members, product managers, and business owners to determine concepts and copy direction of branding and marketing initiatives.
- Collaborating with creative team leaders to facilitate continued evolution of the brand voice and messaging across all media formats.
- Manage related design and development requests; help to proofread/test content prior to deployment/distribution.
- Communicate with internal groups to ensure that other departments (client support, executive teams) are fully aware of current marketing communications and initiatives.
- Collaborate with internal resources to determine marketing needs and messages.
- Manage client communication approval processes to ensure communication meets business and compliance/legal objectives
- Educated to degree level or equivalent
- Solid technical content and copy creation experience within digitally led marketing organisation in the financial, investment, trading or spread-betting vertical.
- Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent and compelling messages for prospects, clients and colleagues at all levels.
- Ability to work to tight deadlines and to prioritize effectively
- Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization
- Excellent attention to detail and proofreading
- Excellent communication skills (written and verbal)
- At least two years copywriting experience
- Global SEO experience desireable
Hiring Salary Range $30.00 - $40.00 Per Hour (Salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity and alignment with market data.) Subject to business performance and recommendations of management, this role may be eligible to participate in an incentive compensation plan. This
compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position, is offered.
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